Web Analyst
3 days ago
Job Summary:
We are seeking a highly skilled Website Analytics Specialist to join our Home Loans Division, specifically dedicated to providing analytics support to our public website team. This role is crucial in driving data-driven decision-making across our digital properties, ensuring that our website meets performance goals and delivers a seamless user experience.
Key Responsibilities:
Analytics Support for the Public Website
Provide in-depth analytics and insights to optimize website performance, user engagement, and conversion rates
Monitor, analyze, and report on website traffic, user behavior, and conversion metrics using Adobe Analytics
Collaborate closely with the public website Product Owner to ensure data accuracy and derive actionable insights that support strategic decision-making
Develop and maintain dashboards and regular reports in Adobe Analytics and Tableau to visualize key metrics and trends for stakeholders
Support for the Digital Team
Provide analytics support for the broader digital marketing team, ensuring alignment between website performance and digital campaign outcomes
Analyze data from various channels to assess the effectiveness of campaigns and inform optimizations
Technical Expertise
Utilize Adobe Suite tools, including Adobe Analytics, Adobe Launch, and Adobe Target, to create audiences, set up tagging, and conduct audience analysis
Implement and manage 1st and 3rd party tags within Adobe Launch, ensuring accurate data collection and compliance with privacy standards
Query and merge Adobe Clickstream data with Tableau for analysis and reporting
Collaboration and Communication
Work closely with the development, product owner, and content manager to provide insights on user behavior and recommend changes to improve user experience and site performance
Communicate complex data insights in a clear and actionable manner to non-technical stakeholders
Qualifications:
Experience
Hands-on experience with website analytics in a high-traffic, customer-facing environment
Experience working with cross-functional teams, including developers, marketers, and product owners
Technical Skills
Proficient in SQL and Python for querying and analyzing large datasets
Advanced knowledge of Adobe Analytics, Adobe Launch, and Adobe Target
Experience with Tableau and MS Excel for data visualization and reporting
Industry Knowledge
Familiarity with financial services, particularly in the context of home loans and mortgage products
Understanding of compliance and privacy considerations in data collection and analytics, particularly in a financial services environment
Attributes
Strong analytics and problem-solving skills with high attention to detail
Excellent communication skills, with the ability to convey technical information to non-technical stakeholders
Proactive and self-motivated, with the ability to manage multiple priorities in a fast-paced environment
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