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Cloud Solutions Architect
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Programmatic Associate Director-(Brand Side)
2 months ago
HYBRID 3-DAYS IN OFFICE
SALARY: $130-140K
This a is a critical role within the Digital Transformation organization. This position oversees the end-to-end Programmatic media operation, including creating and executing audience-based media plans, and in the preparation of budgets, reports, and media plans to deliver immediate results to stakeholders. The ideal candidate will have 7+ years of previous work in the field, possessing excellent verbal and written communications, and demonstrating an interest in advanced media.
Key Duties/Responsibilities
Work closely with greater team to plan, and deliver on overall campaign strategy and objectives
Measure performance of campaigns and translate data into reporting that is digestible and actionable
Lead development of a data-driven strategy across the programmatic eco-system in order to further build and execute a digital testing roadmap across messaging, creative, audience, frequency and channel mix
Keep abreast of industry trends through various sources, compiling thought leadership for the greater organization
Serve as lead in bringing disparate performance services together against one end goal
Knowledge and Skills
Desire to lead with strong communication skills and attention to detail
Record of developing media strategies - will be responsible for driving proposals audience and creative strategies
Deep knowledge of audience segmentation, 1st, 2nd and 3rd party data sources; can translate audience segments into targetable audience attributes within display and programmatic.
Candidate will be tasked with translating the LG brand(s) into meaningful value propositions and benefits messages for all target audiences
Strong analytical skills: comfortable working with and presenting sophisticated metrics and analyses up to the C-level
High level of organization with good sense of time management
Experience in Google’s Performance Max operation is a plus
