Associate Brand Manager, Sir Kensington's and Maille US

2 months ago

Englewood Cliffs, New Jersey, United States Unilever Full time

Background & Purpose of the Job

Are you a passionate foodie with a hunger for creativity and innovation? Join our dynamic team as an Associate Brand Manager, where you'll play a pivotal role in shaping the future of Unilever Nutrition's two super premium brands: Maille and Sir Kensington's. These brands represent huge growth potential in the US Dressings agenda, and we are seeking a driven, curious individual to help us unlock it. As the Associate Brand Manager, you will help develop growth roadmaps, brand strategy, and Marketing initiatives that span Full Funnel and Innovation. The KPIs this role will need to deliver on are growing household Penetration, growing Market Share, and increasing the Brand Power scores.

This role will report into the Brand Manager of Sir Kensington's and Maille and will suit an ambitious marketer with an owner's mindset and unique perspective who will bring creativity and exploration. We are looking for individuals who can craft strategy, own marketing budgets, plan and execute fully integrated brand campaigns, and help lead inter-agency and cross-functional teams. The ideal candidate is a self-starter, can manage multiple priorities, has a strong analytical mindset, and is obsessed with food. If you are passionate about food industry trends and excited about the prospect of breaking the mold to shape the future of this category, then this will be a very rewarding experience.

Who You Are & What You'll Do

You are first and foremost entrepreneurial in nature and have a deep curiosity about our consumers. This job should feel equal parts consumer behavior enthusiast and project manager. You are curious, tenacious, creative yet results-driven.

In this role you will be supporting all marketing activities across both brands:

  • Managing share performance & deployment of marketing budgets for the Sir Kensington's and Maille businesses in the US
  • Crafting and executing consumer-centric communications and activation plans with cross-functional and agency partners across paid, owned, & earned
  • Analyzing performance data and industry trends to uncover powerful insights and growth opportunities for the brands, driving insights into action
  • Supporting brand innovation and renovation initiatives with cross functional partners
  • Working with customer development to deliver strong promotional calendar; measuring and optimizing plan performance throughout the year to improve results What You'll Need To Succeed
  • BA or MBA
  • 2-3+ years' experience in Brand Marketing or similar required
  • Experience leading consumer marketing programs; strong knowledge of the digital and social landscape
  • Excellent data and analytical skills with the ability to turn insights into action to deliver growth
  • Demonstrated a bility to interface and effectively work with a variety of agency & external partners to deliver integrated campaigns
  • Entrepreneurial mind set and strong bias for action with proven results leading and motivating internal cross functional teams and external partners
  • Strong prioritization and creative problem solving skills
  • Competitive drive and hustle with a passion for food and food culture
  • A balance of art & science – think differently yet with a pragmatic business mindset
  • An eye for aesthetic, design & keen attention to detail
  • Experience with Circana (POS) and Numerator (panel data)

​


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Nondiscrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

Job Category: Marketing

Job Category: Márketing

Job Category: Commercialisation

Job Type: Assistant Brand Manager / Specialist

Industry: UnileverExperiencedProfessionals


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