Social Media Marketing Specialist
3 weeks ago
Job Description:
At Robert Half, we are seeking an energetic Social Media Specialist to assist one of our clients. The successful candidate will assist with the development and scheduling of strategic, innovative, multi-platform organic and paid content aimed at enhancing the reputation of the research, patient care, and workplace culture.
Responsibilities:
- Generate social/content copy and work with appropriate staff on final edits and drafts; assist with news and/or promotional video production.
- Monitor trending issues relevant to the company to identify coverage opportunities for our programs and experts.
- Create and implement marketing strategies and campaigns to increase followers and increase traffic on social media, digital, and online platforms.
- Develop story ideas for scientific accuracy, research and prepare news releases, articles, video content, and other promotional materials.
- Translate scientific research into easily digestible information for news releases and feature stories. As well as incorporating multimedia and social media to explain the research.
- Perform any other related duties to meet the goals of the department and institution.
Qualifications:
- Bachelor's degree in Communications, Journalism, English, or related field required.
- Minimum of 2+ years' experience in Communications, Journalism, English, or a related field.
- Demonstrated experience in media relations, print or broadcast journalism in a life sciences or healthcare environment.
- Experience integrating multimedia, social media, and online media strategies in a healthcare or scientific setting is preferred.
- Experience working with Hootsuite, Canva, all social media platforms (Facebook, Instagram, Twitter, etc.).
- Ideal candidate will have experience in organic and paid social media.
- Proven performance in a similar role.
- Ability to apply online tactics, strategies, and customized social media approaches for messaging to serve target audiences and foster brand loyalty.
- Understands emerging communication tools and new channels to align social media plans accordingly.
- Excellent written and verbal communication skills.
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