Director of Sales

2 weeks ago

San Diego, United States The LaFayette Hotel Full time

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.


RESPONSIBILITIES/DUTIES:

  • Develop, implement, and monitor The LaFayette’s Sales and Marketing plan.
  • Direct sales, catering, marketing, and revenue optimization efforts for the hotel.
  • Projects a positive image of the hotel and ownership in the market and engages in community building within the North Park and San Diego communities.
  • Develop a sales pipeline for key market segments as identified in the Sales and Marketing Plan.
  • Assist in developing, implementing, monitoring, and controlling the hotel’s annual sales and marketing budget .
  • Prepare and review revenue forecasts on a monthly basis in collaboration with the property General Manager .
  • Collects and analyzes marketing data to determine hotel’s position within the marketplace and takes responsibility for developing and implementing offerings and promotions and sourcing partnerships aligned with CH standards and guidelines.
  • Maintains timely and effective communication with all hotel departments.
  • Performs all other related duties/projects/reports as assigned.


Qualifications

  • Experience as a sales leader, with prior hotel sales experience.
  • Experience in an Independent or ‘Lifestyle’ hotel is preferred
  • Experience working collaboratively with revenue management.
  • Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
  • Excellent communication and presentation skills.
  • Ability to direct, lead, train, motivate & drive a direct sales team
  • Must be able to multitask and prioritize departmental functions to meet deadlines

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