Growth Marketing Manager
2 weeks ago
Responsibilities:
- Be a passionate brand advocate and builder
- Champion the importance of brand consistency through the consumer journey
- Create an environment that will drive consumer purchase and ensure the best brand experience possible (in-store/ on-site/ online)
- Drive shopper analytics, market competitive understanding, and brand learnings identifying actionable insights
- Set department and business goals, key performance metrics for campaigns and the overarching brand
- Establish reporting cadence and updates with appropriate teammates
- Work well cross-functionally with and Sales/OPS/Accounting/Marketing
- Engage with partner marketing teams to gain a point-of-view on appropriate spending against partner-possible marketing activities
- Execute and optimize campaigns to budget while maximizing return on investment (ROI)
- Own the evolution of shopper marketing toolkits, including the shopper marketing Strategy, financial plan, brand guidelines, and media framework for activations
- Work collaboratively and cross functionally with key stakeholders at Mini Melts and with agency partners as needed
- Be a challenge-lover, complete complex projects quickly and adeptly with your understanding of business priorities
- Be a creative marketer who looks for simple and effective solutions to shopper needs and problems
- Be familiar with digital marketing best-in-class practices, meeting the consumer where they are via social, SMS/MMS, programmatic, SEO/SEM, paid and programmatic efforts
- Support trade marketing efforts including but not limited to trade shows
- Be a team player, be prepared to chip in as needed on other marketing related efforts
- Bachelor's degree in business administration, sales and marketing, or other related field OR equivalent experience
- 3-5 years in marketing/sales with growth CPG brand(s), including management of channel/retail programs and digital marketing efforts
- Effective leader who is curious and possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others
- Proficient in budget management, ability to optimize spend efficiency and align with company objectives
- Ability to translate insights into actionable strategies and initiatives that drive value and sales for customers, consumers, and the company
- Experience in developing and implementing shopper marketing strategies to enhance consumer engagement and drive partner channel sales. Including some knowledge of and/or willingness to learn about retailer-specific media partners (WMC, Roundel, AMC, etc) and the ever-changing retailer/partner tactics
- Skill in optimizing campaigns to maximize return on investment and meet key performance indicators
- Capability to develop and execute digital marketing and social influencer campaigns to boost brand awareness, customer engagement and revenue growth
- Strong verbal and written communication skills to effectively present business results, provide feedback to external agencies, and lead status meetings
- Experience in managing the creative process with agency partners
- Ability to build and deliver compelling stories
- Proficient in Excel and PowerPoint
- Experience with SAP, NAYAX, Power BI is appreciated
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