Digital Product Manager

2 weeks ago

New York, United States HireTalent - Diversity Staffing & Recruiting Firm Full time

Client: A premier cosmetics powerhouse in the USA, setting the standard for beauty excellence worldwide

Job Title: Digital Product Manager

Location: New York City, NY (2 days hyrbid)


Job Description:

  • The role of Brand Experience Team Product Manager is the key owner of the onsite customer experience, dedicated to a specific brand in the company portfolio.
  • They are a Digital Product leader that makes every decision with the customer at the center: continuously optimizing the brand.com user experience, in collaboration with the Global Brand, User Research, Product UX & Design, Brand Creative, Data Scientist, Tech Leads, Content Strategists, and additional business stakeholders.
  • This role is for Digital Brand Experience team.
  • The PM will work on a specific brand (to be assigned) globally and partner with the individual brand team.
  • Establishing and measuring success against OKRs in ecommerce
  • Managing cross-functional and empowered Digital Product teams in an agile environment
  • Leveraging product & data analysis and user insight / data tools such as: Google Analytics, heatmaps, user testing, surveys, etc. to make daily and long-term decisions
  • Managing cross-team multi-year roadmaps for customer-facing digital products
  • Demonstrated understanding of the techniques and methods of modern product discovery and product delivery.
  • Demonstrated ability to figure out solutions to hard problems with many constraints, using sound judgement to assess risks, and to lay out your argument in a well-structured, data-informed, written narrative.
  • Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship.


Key Responsibilities:

  • Collaborate closely with the Global Brand teams, understanding brand strategy & changes to inform the Brand Experience product backlog
  • Use data to drive decision making and prioritization, focusing on the right things, not all the things
  • Proactively audit brand.com experiences & data and prioritize updates accordingly
  • In collaboration with UX, dive deep into customer feedback through multiple internal & external tools & insights to add to backlog prioritization
  • Drive a test & learn environment through education on minimal viable product, on-site experimentation, user testing, analysis
  • Measure KPIs of all changes and use to inform backlog
  • Document & consult biz teams on digital capabilities of existing products and how to leverage these in new and interesting ways
  • Ensure continuous alignment within the product organization to cascade the strategic & brand initiatives to all team members and impact on roadmap
  • Develop and communicate the brand-specific Roadmap based on generic product roadmap and in collaboration with the brand stakeholders and Product Discovery Product Manager
  • Ensure all global + regional business brand teams' feedback is incorporated into roadmap
  • Participate in Inspect & Adapts to create team and process improvement roadmap in partnership with the Release Train Engineer
  • Learn suite of digital products & current + future capabilities to support solutions in the fastest way
  • Share learnings from Brand to other Branded Experience Teams


Needed Skills:

  • Ability to build and maintain strong collaborative relationships with brand stakeholders
  • Highly collaborative & solution-oriented with good conflict resolutions skills
  • Ability to enact change quickly and pivot between many competing priorities
  • Ability to develop team members by inspiring, encouraging and providing constructive feedback
  • Strong leadership skills especially in leading without authority
  • Ability to work directly with both non-technical business stakeholders and technical teams and translate between them

Experience in analytics and consumer behavior tracking

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