Growth Marketing Manager

2 weeks ago

New York, United States Trace One Full time

Trace One is a global leader in Product lifecycle management (PLM) and compliance solutions within the process manufacturing and retail CPG space. With more than 30 years of industry expertise, we deliver innovative and scalable solutions that support the entire product manufacturing lifecycle and equip our customers to thrive in new markets. Serving more than 9,000 brand owners worldwide, Trace One is committed to delivering the best in every aspect of business, including solutions, data standardization and access, customer success and social and environmental responsibility.


Growth Marketing Manager


About the role:


We are seeking a highly motivated Growth Marketing Manager to join our team, dedicated to our PLM solutions, in a fully remote role. The ideal candidate will have a proven track record in developing and executing successful marketing strategies that generated leads.

You have at least three years of experience in B2B marketing ideally with enterprise software.


Responsibilities:


  • Lead generation: Develop and execute lead generation strategies tailored specifically to generate leads and improve conversions from process manufacturers in the food & beverage, cosmetics & personal care, and specialty chemicals industries, as well as CPG retailers.
  • Email marketing- outbound and nurturing - Implement effective email campaigns to engage and nurture leads throughout the customer journey.
  • Content creation: Collaborate with copywriters to create compelling and valuable content that resonates with our ICP’s interests and challenges. This includes emails, blog posts, webinars, and other resources.
  • Search Engine Marketing (SEM) and paid advertising: Plan, execute, and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media) to reach our ICP.
  • Marketing automation: Utilize marketing automation tools inside of HubSpot to streamline lead nurturing processes.
  • Monitor performance and track budget: Analyze and report on the performance of marketing campaigns using HubSpot dashboards, Google Analytics, and other platform-specific tools, providing insights and recommendations for improvement.
  • Research & review audience targeting to further optimize campaigns. Ideate, implement, and measure A|B tests (email campaigns, paid acquisition campaigns etc.) to gain insight and improve strategies.
  • Live and virtual events: Manage the complete process of an event including the planning stage, running the actual event itself, and the post-event evaluation. Manage operational and administrative functions to ensure event is delivered efficiently and is in line with company's overall marketing strategy and attracts target audience.
  • Partnerships and collaborations: Explore opportunities for partnerships and collaborations with industry influencers, associations, and publications to extend the reach and credibility of the company.
  • CRM management: Maintain and organize HubSpot CRM to effectively track and manage leads.


Skills:


  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3 years of experience in growth marketing, with a proven track record of managing successful B2B growth campaigns
  • Strong analytical skills and results-driven with a focus on achieving and exceeding targets.
  • Strong understanding of digital marketing channels, including PPC, display advertising, and social media.
  • HubSpot certification strongly preferred.
  • Excellent English language skills: native or fluent in understanding, speaking, reading, and writing. Second language is a plus (German or Spanish or French)
  • Ability to travel as needed to be efficient in the role.
  • Flexible hours/ability to collaborate across different time zones.
  • Project management and cross-functional collaboration skills, with ability to build relationships and trust across the organization.
  • Creative copywriting.


Interview path:


  • A 30-minute video call with our Talent Acquisition Manager
  • 1 hour technical interview with the Marketing Director
  • A case study (preparation at home and debrief)
  • Cultural fit interview- 30-45 min (with VP of Marketing)
  • Final interview with HR team


Resume/CV and cover letter required for application. A portfolio or work sample preferred.

Please send them to the following address: nicole.delprete@traceone.com


in the Selection process, priority will be given to candidates coming from these states:

CO, FL, IL, IN, MA, MD, MN, MT, NC, NJ, NY, VA, WA.


Trace One is an equal opportunity employer

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