Brand Manager

3 weeks ago


Stamford, United States Robert Half Full time

Robert Half is looking for a Brand Marketing Manager (Content) to cover a full-time maternity leave. This individual will work on a small team, leading another individual for brand marketing as they will manage social media, PR, photoshoots, content creation, press boxes, and working with influencers. They will spend time on common platforms like TikTok and Instagram. They will need to be able to come up with good content as this team oversees hair accessories, hairbrushes, and grooming care for their beauty client.


Responsibilities

  • Coordinate cross-functionally to ensure consistency in brand-related decisions
  • Analyze and report on brand performance to determine ROI
  • Create and develop social content
  • Manage Influencers and their campaigns
  • Monitor market and consumer trends
  • Develop pricing and distribution strategies


Qualifications


  • Bachelor's degree or equivalent in Marketing
  • 3+ years’ experience in Brand Marketing
  • Recent content creation experience
  • Experience with popular platforms: Tik Tok, Instagram, Facebook is a plus
  • CPG Industry experience
  • Experience working with agencies, influencers, etc.
  • Experience overseeing a direct report


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