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Director of Marketing

1 month ago

Manhattan, United States Boys & Girls Club of Manhattan Full time

Primary Function

Serve as the primary contact and lead for the organization’s annual fundraising events and develop and implement additional complementary events. The Director of Marketing & Events is a revenue-generating position that will oversee the planning and execution of and drive the fundraising plans for reaching the event’s financial goals, playing a key role in the Boys & Girls Club of Manhattan’s annual development efforts.

Oversee the implementation of a comprehensive marketing and brand management strategy, including brand management and materials, website management, and online and social media presence.

 

Annual Events

  • Responsible for overseeing all annual events, including the Youth of the Year luncheon, Casino Night Gala, Duck Dash race 
  • Coordinate with the Chief Development Officer, volunteer chairs, and committees on all aspects of event fundraising, including table and team sales and auction item solicitation.
  • Manage event budget, vendor procurement, and contract negotiation.
  • Maintain a complete file of event donors, prospect and invitation lists, and printed and promotional pieces.
  • Create a comprehensive promotional plan (digital, print, and media) to promote, recognize sponsors/donors, and elevate all events.
  • Responsible for Coordinating and implementing a parent-giving fundraising strategy.
  • Supervise and support the Marketing and Brand Manager to create and prepare all event coordination documents. 
  • Examples include the run-of-show, agenda, briefing packet, script, project leaders list, RSVP reports, and fundraising reports.
  • Oversee the creation of all event-related materials, both print and electronic. This includes invitations, save-the-dates, videos, programs, scripts, and more.

 

Micro-Events

  • Implement micro-fundraising events.
  • Oversee and participate in additional cultivation and friend-raising events (Approx. 12 per year). 
  • Community event coordination (e.g.: Government Day, community partner fundraisers, Farmers Market appearances, etc.)
  • Coordinate internal events with committees/sites (e.g.: Lights On event, BGC Week, Juneteenth, etc.)
  • Coordinate with sites for all parent engagement activities.
  • Coordinate all non-fundraising events including, but not limited to: ribbon cuttings, grand openings, press conferences, and receptions.

Marketing 

  • Ensure consistent brand messaging and visual identity across all marketing and event materials. 
  • Oversee the production of high-quality content, including press releases, newsletters, and marketing collateral.
  • Oversee the implementation of a comprehensive marketing and brand management strategy, including brand management and materials, website management, and online and social media presence.
  • Develop and track annual goals, objectives, and specific metrics for the Marketing & Brand Manager
  • Create annual work plans and analyze results against goals, adjusting business unit plans as analysis suggests.

 

Other duties as assigned. 

Qualifications

Qualifications:

  • Bachelor's degree from an accredited college or university in a related field preferred.
  • A minimum of 3 years of professional experience in event management.
  • Display a commitment to the mission of the Boys & Girls Club of Manhattan.
  • Demonstrated ability to organize, direct, and coordinate events, personnel management, and budget management.
  • Strong communication skills, both verbal and written.
  • Ability to manage multiple tasks and to develop solutions to problems with limited supervision.
  • Ability to establish and maintain effective working relationships with various internal and external stakeholders.
  • Demonstrated leadership toward helping staff accomplish program goals by providing objective feedback and counseling as needed.
  • Ability to innovate and increase efficiency with programs.
  • Ability to recognize problems, resolve conflicts, research options, present alternatives, implement solutions, and follow through to ensure goals are met.
  • Strong administrative/clerical skills and ability to manage files and records.
  • Demonstrated presentation skills and experience conducting trainings, workshops and seminars for various audiences.
  • Knowledge of coaching strategies and program evaluation techniques.
  • Maintain active CPR & First Aid certification.
  • A valid driver's license and ability to be insured under the company's insurance policy is also a requirement. 

 

What We Offer:

  • Full benefits – including BlueCross BlueShield Health & Dental plans, SIMPLE IRA with match, vision, short/long term disability, life insurance, employee assistance program, paid time off, staff appreciation, professional development, healthy lifestyle support, and paid parental leave. Investing in our people is a top priority
  • Paid time off on Day 1, 10+ paid holidays, and a paid day off for your birthday and work-iversary – go celebrate you
  • Commitment to DEI in the workplace, which means ensuring access, opportunity, and advancement for our diverse team of 100+. 

 DISCLAIMER:

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, nor to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job.