Head of Advanced TV, Sales Leader

2 weeks ago

New York, United States Alliant - The Audience Company Full time

Overview:

Alliant is seeking a strategic TV sales professional driven to be a leading producer for a respected data brand within the digital marketing industry. This position will be primarily responsible for driving demand and selling new Advanced TV audience solutions to programmers, broadcasters and MVPDs and supporting sales efforts with platforms, agencies and advertisers. The successful candidate will have the ability to initiate and develop strategic relationships, build and manage a sales pipeline, and maximize revenue. This position will report to the Vice President, Partnership Development.


Principle Responsibilities:

• Develop a strong new business pipeline through your existing contacts, cold calls and cultivation of new leads among TV programmers, broadcasters, MVPD/vMVPDs.

• Cultivate a top-level sales funnel capable of delivering team- and corporate-level revenue goals for Advanced TV• Develop relationships with partner’s audience strategy, sales, analytics, operations, and client facing teams

• Use acquired knowledge of addressable TV advertising techniques to identify and sell-through compelling data-driven audience targeting solutions in data driven linear, addressable linear TV and CTV/OTT recurring streams

• Grow new TV partners into strategic recurring revenue streams

• Collaborate with Agency, Platform and Brand Direct, and Account Management teams to identify and sell through Advanced TV opportunities

• Understand campaign goals and tactics to provide audience recommendations to clients/prospects

• Inform clients on trends in audience targeting and optimization to support innovative digital audience targeting strategies

• Develop account strategies to drive long term revenue growth, develop requests for proposal responses and programs, and drive subscription licensing deals

• Provide feedback to sales leadership on tactical and strategic initiatives to optimize sales plan

• Work with the marketing team to improve Alliant’s digital sponsorship, conference and event execution

• Maintain Salesforce CRM on a daily basis to record sales activity, track pipeline opportunities and forecast revenue


Key Skills and Background:

• Bachelor’s degree in sales, marketing, or business field preferred

• Deep understanding of linear TV, Advanced TV (data driven linear, addressable linear, Connected TV/OTT), and Programmatic, media buying experience a must

• 7+ years of experience in selling to TV broadcasters, programmers and MVPDs

• Must be highly resourceful in qualifying prospects and possess a working knowledge of digital marketing and audience targeting; experience with data modeling a plus

• Outstanding persuasive communication, writing and presentation skills, with a strong knowledge of Microsoft Office applications, including Outlook, Word, Excel and PowerPoint

• Experience and relevant contacts within digital marketing organizations, platforms, or similar organizations a plus

• Ability to develop and deliver client-ready presentations

• Must have an analytic mind-set, with a passion for detail and data-driven marketing

• Must be highly self-motivated with the ability to work on multiple projects independently in a fast-paced environment

• Position requires external client interaction, must have ability to accommodate travel to client sites and industry events

• Must be flexible, detailed, team-oriented and committed to having a good time while doing a great job


The salary range for this role is $120,0000 to $140,000 plus commission. We do not offer relocation assistance.


Alliant Overview:

Alliant is a leading data company trusted by thousands of brands and agencies to bring a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and Alliant continually validates our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NQI certification from Neutronian, and quarterly quality scoring with Truthset. For more information, visit: alliantdata.com.


This position is an in-person role at Alliant’s office in New York. For consideration, please forward your resume to recruiting@alliantdata.com, Subject Line: Head of Advanced TV. Alliant is an equal opportunity employer

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