Global Marketing Specialist

4 weeks ago

New York, United States Recruitment Design Full time

I’m excited to be partnering with a leading LGBTQ social networking app to help them find a dynamic Global Marketing Specialist based in their Bushwick office You'll work closely with their Senior Global Marketing Manager to drive innovative marketing initiatives across organic social, influencer marketing, ambassador programs, email, and more.


In this role, you'll collaborate with Creative and Product teams to develop and execute impactful marketing programs that elevate our brand globally. You'll manage merchandise and apparel launches, support international expansion, and create compelling content and assets.


We're looking for a proactive and agile individual who blends analytical and creative skills seamlessly. A deep understanding of the LGBTQ community and a sex-positive attitude are essential.


What You'll Do:

  • Digital Channel Management: Implement diverse marketing strategies across multiple digital channels, including organic social media, digital advertising, blog content, email marketing, and influencer collaborations. You'll create and curate content, optimize campaigns, analyze performance metrics, and continuously refine tactics to boost engagement and reach. Ensure brand consistency and messaging alignment across all channels while staying ahead of emerging trends and best practices in digital marketing.
  • Content Calendar Management: Develop and manage a cross-functional content calendar that aligns with product launches, campaigns, and business needs. Keep the calendar updated across all channels and oversee the content approval process to ensure consistency and timely execution.
  • Management of Tools: Be the go-to expert for marketing automation platforms like Sprinklr, HubSpot, Klaviyo, and other essential tools. Master their functionalities and optimize their use to enhance marketing effectiveness. Manage content scheduling and posting, ensuring seamless campaign execution across various channels. Monitor tool performance, troubleshoot issues, and continuously seek ways to improve processes. Provide training and support to team members, helping them leverage these tools effectively, while staying updated on the latest features and best practices.
  • Social Listening and Reporting: Monitor and analyze relevant discussions, trends, and competitor activities using social listening tools. Compile data into insightful reports on audience behavior, channel performance, and industry trends. Provide actionable recommendations to guide strategic decisions and enhance marketing efforts.
  • Influencer and Community Management: Support and oversee the Community Management & Influencer team with ambassador and creator programs. Assist in sourcing, briefing, and activating influencer campaigns on a global scale, leveraging both internal and external resources.


What We're Looking For:

  • Over 4 years of experience in digital and social marketing execution and operations, preferably within a technology or startup environment.
  • Communication: You should be able to understand and communicate information, progress, and KPIs to the broader team and leadership.
  • Collaboration: Partner with third parties such as talent, agencies, and production teams to support the expanding roster of influencers and ambassadors. Manage influencers effectively, including campaign briefing, execution, and invoicing. 
  • Digital and Social Channel Expertise: In-depth knowledge of social media platforms, with experience managing brand accounts on X, TikTok, Instagram, and other key channels. You should have a strong affinity for social trends and stay attuned to cultural moments and discussions that align with our brand.
  • Project Management: Skilled in overseeing asset development, scheduling posts, and managing content workflows across various channels. Capable of meeting deadlines and setting personal benchmarks to ensure project completion.
  • Analytical Comprehension: Proficient in understanding key marketing KPIs, optimizing these metrics, and communicating overall performance to team members and leadership. Confident in using data platforms to develop reporting dashboards.

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