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Manager, Market And Customer Activation

2 months ago

Irvine, United States Bestinfo Systems LLC Full time

Manager, Market And Customer Activation_Irvine, CA _Full-Time(FTE)_Direct Hire


Position: Manager, Market And Customer Activation

Location: Irvine, CA

Base Salary : $87,500 to $120,000 + Best-In-Class Benefits

Relocation Assistance Available: Possible for ideal candidate


JD:

Responsibility:


  • Drives and executes market and customer activation strategies within current and new markets.
  • Co-develops brand strategy (brand position, brand equities development)
  • Executes inbound and outbound marketing strategy.
  • Plans, executes and controls annual global marketing communication plan focusing on key market campaigns and innovation launches.
  • Analyzes and builds different future scenarios to create new paths of business and communication channels.

Qualifications:

  • Bachelor's degree in marketing, Strategy, Engineering or related technical field preferred.
  • 10 years or more B2B experience in Marketing and Communications required.
  • Strong ability in conceptualizing, planning, executing, and evaluating full spectrum of communications deliverables, including lead generation, digital marketing, media engagement, sales tool development and content creation.
  • Knowledge with integrated marketing and communications strategy and plan including LinkedIn campaign, paid campaign, tradeshow, PR and content marketing.
  • Hand-on experience with marketing automation (Marketo preferred) and account-based marketing.


Candidate Details:

  • Seniority Level - Mid-Senior
  • Minimum Education - Bachelor's Degree
  • Willingness to Travel - Occasionally