Division Director of Marketing

3 weeks ago

West Palm Beach, United States RogueSearch Full time

Division Director of Marketing

West Palm Beach, FL


Highlights:


  • 2024 Fortune 100 Best Companies to Work For® by Great Place to Work® and Fortune top 50.


  • Division will close over 1,200 homes in the market this year with significant annual growth.


  • Division exceeds performance target consistently.


Responsibilities:

  • As a key collaborative partner of the Division leadership team, the Director of Marketing is responsible for planning, developing and executing a sound marketing strategy to deliver sufficient volume of qualified leads necessary to meet Division net sign-up goals.


What you will do:

  • Leads all marketing planning, efforts and execution for the Division.
  • Oversee and manage Marketing Team direct report(s).
  • Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities.
  • Ability to think strategically to develop a point of view on complex marketing issues and influence Division/Area leadership on course of action.
  • Leverage a deep understanding of the role of paid, owned and earned media channels to effectively message across a mix of media types.
  • Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
  • Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
  • With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
  • Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
  • Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
  • Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
  • Lead the process for new community execution to ensure that the Division hits critical milestones, including target opening dates.
  • Act as primary point-of-contact for Pulte Interior Design.
  • Collaborate with corporate communications team on local PR needs.
  • Identify key competitors and stay abreast of local marketing activity.
  • Ability to successfully operate and adapt in an environment with changes to timelines and priorities
  • Capable of confidently presenting and interacting the Divisions/Area leadership with strong ability to talk off script as it relates to marketing's role in addressing business issues.
  • Ability to develop and guide direction of marketing team members.
  • Ensures appropriate staffing to meet department needs.
  • Utilizes recruiting and selection tools/processes to build organizational talent.
  • Delegates work according to employee's abilities and skills.
  • Evaluates employee's performance and plans for compensation actions in accordance with that performance.
  • Provides developmental opportunities through identification of internal and external training opportunities.
  • Creates opportunities for employee growth.
  • Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors).


What you will need:

  • High School Diploma/Bachelor’s degree preferred.
  • Marketing leadership experience in production homebuilding.
  • Multi-tasking a requirement.

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