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Head of Digital Communications

3 months ago

Birmingham, United States UK Civil Service Full time

Job summary

We recognise the challenges that people with protected characteristics may experience on the job market and in their career progression. We are fully committed to being an inclusive employer and ensuring equal opportunities. We are keen to make our workforce as diverse as possible, and we hope to attract applications from underrepresented groups, including ethnic minorities, people with a disability, and people with gender diverse identities. �

Are you looking for an opportunity to lead a team of highly skilled creatives?

Are you a collaborative leader who can work with your team at pace to bring an idea to life that engages target audiences?

Would you thrive at the opportunity to work with senior leaders and highlight the importance and impact of digital communications?

If so, then this is the perfect role for you

Job description

The Successful candidate in this position will join the existing postholder in a job-share partnership. A successful job-share hinges on the ability of the two partners to work together as one. The intention would be to maintain the current arrangement which sees both job-share partners working three days. The successful candidate will be required to work 3 days (Wednesday to Friday).

The Head of Digital Communications is responsible for transforming our approach to engaging with external audiences via social media. We are looking for someone who is brave and not afraid to develop new and creative approaches to storytelling, ensuring that we�re continually testing and learning and increasing the impact of our messages across our owned channels and beyond. ��

This role will lead a multi disciplined team of in-house creatives, ranging from strategist, designers, animators, and videographers. Ensuring the team work together to develop ideas and deliver at pace.

This is a fantastic opportunity for the right person to join us and build on the great work the team has delivered to date and to further develop our digital presence and enhance our reputation. You will lead a highly skilled team in delivering inspiring, engaging and effective content to better engage our audience and reach new audiences in innovative and creative ways. You will have overall responsibility for content across a range of channels, including the creation of ideas through to delivery and evaluation, to deliver world-class content to promote Government, departmental and Ministerial priorities and activities.

Responsibilities include, but are not limited to:

Lead and manage the creative content team to produce inspiring, effective and engaging content on owned social media channels, empowering the team to proactively support key announcements, visits and events via DfT digital channels demonstrating continuous improvement in quality and engagement.Set strategic direction and lead on content and channel strategies to reflect audience and user need whilst growing DfT reach through digital channels. Lead the team to develop stretching KPIs ensuring that all digital activity is data driven with actionable insights and regular reporting.�Develop and manage relationships across communications and with special advisers and private offices to ensure digital content is an integral part of all communications planning.Play a leading role in upskilling the wider communications team in digital communications to build resilience and capability.Be an expert on social media channels and think strategically and creatively about where digital is going next.�

For more information, please see the attached Role Profile.

Person specification

About you

To thrive in this role, you will

Have proven experience in leadership and management, setting strategic communication objectives including for digital channels.Possess previous and proven experience of leading during a crisis and having oversight for operational response activity across Communications.Have previous experience of managing multiple high profile social media accounts.Have excellent written and verbal communication skills.Have the ability to think on your feet and deliver to tight deadlines.Hold a track record of designing and implementing creative social media solutions.Have good political understanding and understanding of what makes news.Be an expert in how social media and digital platforms work.Have strong analytical skills and the ability to interpret and learn from digital performance data.Understand media relations and the role of digital channels in managing news announcements.�

Additional information

A minimum of 60% of your working time should be spent at your principal workplace, although requirements to attend other locations for official business, or carry out detached duty in another DfT workplace, will also count towards this level of attendance.�

This post is offered on a Fixed Term Appointment (FTA) basis to complete a finite piece of work.��

For permanent Civil Servants, this role is only available on loan, so you must have your home departments approval to return to them at the end of the loan before you apply. There is no opportunity for a permanent Civil Servant to take on this role as a fixed term appointment. OGD applicants will be appointed on an inward loan and subject to the terms of the agreed inward loan. Internal candidates will return to their previous post at the end of the loan period, which will need to be agreed with your line manager in advance.�

If you're employed by a non-departmental public body (NDPB) by moving jobs this will involve a change of employer and you may break the statutory rules on .�

Behaviours

We'll assess you against these behaviours during the selection process:

Changing and ImprovingCommunicating and InfluencingLeadership

Technical skills

We'll assess you against these technical skills during the selection process:

Candidates will be assessed against the GCS Technical Framework.We'll assess you against these technical skills during the selection process:�Insight�Ideas�Implementation�Impact

Benefits

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance.�