Digital Marketing Specialist
4 weeks ago
Job Title: Digital Strategy 2
Date Posted: 8/13/2024
Location: Birmingham, AL
Job Type: Contract Full Time
Immediate W2 contract position available in Birmingham, AL.
Estimated Duration:90 Days
JOB DESCRIPTION:
Education
Bachelor's Degree
Experience
- 3 years of experience in content marketing, communications or related field
- SEO optimization across all content, including keyword targeting, interlinking and general best practices
- Creating email templates, segments and landing pages with embedded forms in a marketing automation platforms a plus
Knowledge, Skills and Abilities
- Strong project management skills and experience managing multiple complex deliverables under tight deadlines
- Ability to craft messages appropriate for different media and apply them in a marketing automation platform
- Solid track record for creating compelling messages for different verticals and target audiences
- Familiarity with effective content distribution methods and experience using content management tools and programs
- Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images and video
- Penchant for accuracy and details
Description
- looking for an experienced digital content creator and strategist to support marketing programs through digital channel orchestration, including content development, project management and hands-on platform work.
- We are seeking someone with the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive to support campaigns from concept to delivery, and a keen eye to develop content and messages that drive results.
- The successful candidate will create a variety of marketing assets – including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers.
- The candidate must have demonstrated success in creating professional, compelling marketing content, specifically for web and email.
Major Job Responsibilities Include:
- Create messaging and content that will drive adoption and usage of the Companys growing number of products and services.
- Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects.
- Participate in content and creative development to drive user engagement, adoption and digital sales of Company products
- Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements
- Function as a subject matter expert on email and text communication content performance and cadences
- Create A/B tests for digital content when deemed necessary
- All content and digital strategy requests related to achieving the goals of the Company
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