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Senior Social Media Specialist

1 month ago

Memphis, United States Robert Half Full time

Robert Half is seeking a seasoned Senior Social Media Specialist to join our clients Social Media team. As an integral part of the Social Media team, you will focus on crafting effective, multi-platform organic and paid media content and campaigns to shine a spotlight on research, patient care, and workplace culture.


Location: Hybrid (first 90 days are onsite)- Memphis, Tennessee, 38105, United States

Employment Type: W2 Contract, 8 month contract ( possible to hire) FT (40 hours a week)

Start Date: November 11th

W2 Pay Rate: $30-40/hr


Responsibilities:

  • Collaboratively and independently develop monthly editorial write, review, and edit engaging social media content, guaranteeing strategic messaging, accuracy, and adherence to brand guidelines.
  • Design and implement organic and paid social media campaigns.
  • Manage daily content for our social media channels, including Instagram, LinkedIn, Facebook, and Twitter.
  • Monitor social media conversations, traffic, and trends using social media listening tools.
  • Confident in creating presentations with social media data and presenting to stakeholders those strategies for increased web traffic.
  • Collaborate with our marketing team to develop and execute integrated marketing campaigns.
  • Engage with and identify growth opportunities for our target audiences across all social media channels.
  • Maintain an editorial calendar for key social media initiatives in partnership with the Social Media Manager.
  • Contribute to developing and implementing a social media employee advocacy program.
  • Monitor social media performance by tracking metrics and analyzing campaign and messaging effectiveness.


Qualifications:

  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • A minimum of 5 years of experience in social media marketing, preferably in the healthcare industry.
  • Experience with of Hootsuite
  • Strong strategist with a keen eye for detail and creative thinking skills.
  • Energetic, self-starter, and resourceful problem solver with excellent written and oral communication skills.
  • Ability to effectively manage multiple projects with competing priorities.
  • Detail-oriented with excellent critical listening and analytical thinking skills.