VP, Video Strategy

1 week ago

Los Angeles, United States Warner Music Full time
Job Description:

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: VP, Video Strategy & Revenue

A little bit about our team:

The Warner Records Commercial Revenue department is responsible for all aspects of digital streaming, digital download and physical sales to achieve the company's revenue goals as well as helping to break new artists within commercial channels.

Your role:

This role is responsible for driving revenue and optimizing performance across YouTube's monetization platforms. This role requires a strategic leader who can develop and execute innovative strategies to maximize revenue from YouTube's various features, including Super Chats, merchandise shelves, and paid content. The VP will also collaborate closely with cross-functional teams, artists, and managers to ensure that commerce initiatives are seamlessly integrated into broader marketing and content strategies.

Here you'll get to:
  • Strategic Leadership:
    • Define and execute strategies for YouTube monetization, digital commerce, and ad revenue generation
    • Optimize revenue from YouTube ancillary features such as Super Chats, merchandise shelves, and paid content
  • Cross-Functional Collaboration:
    • Work with marketing, content, and product teams to integrate commerce initiatives into broader strategies
    • Align initiatives with revenue goals and assure their execution across all customer touchpoints
    • Collaborate with content teams to identify trending content opportunities that align with commerce goals, ensuring seamless product and promotion integration into YouTube content
    • Work with internal stakeholders to ensure that fully integrated programs and campaigns are designed to drive top line growth
  • Performance Monitoring & Reporting:
    • Report weekly and quarterly to key stakeholders with actionable insights and recommendations
    • Track, analyze, and report on CMS progress and performance metrics, such as growth, RPM, and UGC
    • Serve as the point of contact for administrative YouTube issues within the organization
    • Establish and maintain qualitative and quantitative metrics, including KPIs for emerging and established artists
  • Market & Industry Insight:
    • Stay informed about current and emerging trends in YouTube products, features, monetization, and user consumption
    • Maintain thorough knowledge of YouTube's engagement and agreements with Warner Records/WMG, understanding the commercial, monetization, and user consumption implications
  • KPI Management:
    • Establish key results reporting KPI criteria and continually optimize marketing strategies to meet these hurdles
    • Drive KPIs and organizational goals with a focus on artist and partner relationships
    • Develop best practices and toolkits to assist artists in leveraging YouTube's platforms
  • Innovation & E-Commerce Strategy:
    • Deploy innovative strategies based on the evolving landscape of e-commerce, consumer behavior, and the music industry
    • Integrate e-commerce at scale through initiatives such as merch store integrations, live stream purchasing, and partnerships with influencers
About you:
  • Extensive experience in digital commerce, YouTube monetization, and partnership management
  • Proven track record of driving revenue and optimizing digital performance
  • Strong leadership and cross-functional collaboration skills
  • In-depth understanding of CMS, YouTube's products, features, and content strategies
  • Ability to analyze complex data sets and translate them into actionable insights
  • Creative and innovative thinker with a deep understanding of e-commerce and consumer behavior trends
We'd love it if you also had:
  • 8-10 Years of Relevant Experience
  • Experience with Google Workspace


About us:

As the home to 10K Projects, 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Music With Vision & Voice

Love this job and want to apply?

Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

#LI-Onsite

Effective October 1st,2023 this position requires being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range
$150,000 to $160,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

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