VP of Global Social Media Strategy

7 days ago


Los Angeles, California, United States PRTNR Recruiting, Inc. Full time
VP of Social Media Job Description

PRTNR Recruiting, Inc. is seeking a highly skilled VP of Social Media to lead our global social media and influencer marketing division. As a key member of our team, you will be responsible for driving strategic innovation and brand enhancement through creative storytelling and impactful content creation across platforms.

Key Responsibilities:
  • Develop and execute a global social media strategy to align with marketing goals and objectives.
  • Lead global influencer marketing strategy, setting KPIs and overseeing affiliate programs to drive revenue growth.
  • Create content plans and metrics for success on key social platforms, including Instagram, TikTok, YouTube, and Pinterest.
  • Implement global content guidelines and strategies for premium social assets, ensuring brand consistency and voice.
  • Manage go-to-market plans for global campaigns and product launches, driving audience engagement and brand awareness.
  • Build social content franchises for community growth and engagement, leveraging creative storytelling and impactful content creation.
  • Direct media planning and budget optimization for paid social, ensuring maximum ROI and brand visibility.
  • Develop platform-specific strategies, including playbooks and campaigns, to drive business results and brand growth.
  • Maintain brand identity and voice consistently across social channels, ensuring a cohesive brand experience.
  • Lead a high-performing social team to execute strategies and meet deadlines, driving business results and brand growth.
  • Analyze and optimize content performance across channels in real-time, leveraging data-driven insights to inform marketing decisions.
Requirements:
  • 10+ years of experience in luxury brand marketing with a focus on social media.
  • 6+ years of management experience with proven campaign success and team leadership.
  • Expertise in digital platform continuity, including Instagram, TikTok, YouTube, and Pinterest.
  • Strong leadership skills in briefings and creative team management, with a focus on driving business results.
  • Analytical skills with a data-centric approach to content testing and optimization, leveraging data-driven insights to inform marketing decisions.
  • Experience in building influential marketing strategies with sales impact, driving revenue growth and brand awareness.
  • Excellent communication skills with the ability to manage diverse stakeholders, including internal teams and external partners.
  • High standards with a detail-oriented, problem-solving approach in a fast-paced environment, with a focus on driving business results and brand growth.


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