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Inbound Marketing Associate

3 months ago

Salem, United States Arya.ai Full time

Arya.ai is one of the first deep learning startups globally. Vinay and Deekshith from IIT Bombay started it in 2013. We started off as an open-source tool provider for deep learning in 2015 and are now offering one of the most verticalized AI PasS for Banks, Insurers and Financial Services. We work with more than 100+ FSI logos across the globe.


We at Arya.ai solve the most important problems in AI adoption, namely, AI explainability, safety, and alignment. We have gathered a world-class team of Artificial Intelligence researchers with multiple domain expertise in various segments of Deep Learning and machine Learning. Through our continuous research on complex problems, we have contributed many new advancements to the community.


We are looking for an experienced marketer for our AryaXAI platform. In this role, you will assist our marketing team in creating and executing our marketing strategy for the AryaXAI platform. You will also be required to take ownership of the platform throughout a prospect and customer journey.


You will help develop product messaging, go-to-market programs, and events and drive conversions. The ideal candidate is someone innovative who thrives in fast-paced environments and is well-versed in the latest and greatest product marketing, market research, and go-to-market tools and tactics. (P.S. - This role offers a hybrid working arrangement; you will be required to travel to the office in Powai, Mumbai, a few days a week as needed.)

 

Responsibilities

  • Be a subject matter expert with a pulse on the benefits market, monitoring news and trends. Develop deep knowledge of the competitive landscape from a business and product perspective and identify points of differentiation.
  • Support Marketing and Sales departments in implementing various projects, such as product launches
  • Support composition of marketing literature/collaterals (brochures, press releases, etc) to communicate and position the company’s presence in the market
  • Develop and implement a content strategy to produce a wide range of customer-facing content, including blogs, whitepapers, website content, webinars, email campaigns etc.
  • Create a content calendar and actively participate in social media and community forums


Qualifications

  • Has atleast 2-3 years of experience as a SaaS marketer (Brownie points if you have experience in B2B product marketing or related go-to-market functions at a growth stage SaaS company)
  • Master’s degree in business, communications or related field
  • Experience working with marketing and sales teams and understand  which channels to leverage to best position the product and maximize impact
  • Proficiency in tools like email marketing (Zoho campaigns/ Mail chimp), marketing analytics (Google Analytics), designing (Canva) and SEO tools
  • Experience in driving product launches and marketing campaigns
  • Understanding of positioning, messaging, website and social media optimization
  • Exceptional written, verbal and collaboration skills with the ability to craft crisp messaging that resonates with diverse audiences.

Benefits for you:


  • Best in the industry health insurance for all our employees and their family
  • Work in a fast-paced startup that’s quickly growing 
  • Have a meaningful impact on a platform that is scaling very rapidly
  • Work in a highly collaborative, cross-functional environment that emphasizes empowerment and autonomy