Director of Copy

1 month ago

Remote, Oregon, United States Pluralsight Full time

Job Description:
The Director of Copy is responsible for the story, voice, tone and personality of the company through written words. Reporting up to the VP of Brand and Creative, this person will seek to create impactful copy for websites, blogs, emails, and social media that resonates with tech/B2B buyers and B2C technical learners. They will analyze and optimize copy performance using data insights, ensuring alignment with business goals. They understand our audience segments across B2B and B2C and personalize how to speak to them.
Who you're committed to being:

  • You are passionate about brand building and creative storytelling.
  • You are driven by collaboration, not ego.
  • You are detail and process oriented.
  • You understand data and can turn insights into actionable creative solutions.
  • When communicating you are self-aware, insightful, and proactive.

What you'll do:

  • Drive a consumer-centric (B2C, B2B, Public Sector) approach to copywriting across all stages, from strategy and planning through concepting and final production.
  • Gain a deep understanding of key customer segments and goals to develop copy that aligns with each segment's mindset, psychographic, and behavioral attributes.
  • Collaborate with Marketing strategic leaders and direct the copywriting team and external partners on strategy and deliverables for all omni-channel campaigns, including display, social, affiliate, email, online video, blog, landing pages, PR, sales, and events.
  • Define and maintain brand guidelines for Pluralsight's tone and voice, ensuring they support the brand positioning and are consistently documented, communicated, and adhered to.
  • Collaborate with Digital Experience, Media, and Testing & Optimization teams to develop strategic and personalized copy that enhances the user experience and drives site conversion rates.
  • Collaborate with Product Marketing to develop sales enablement assets to support B2B and Public Sector Sales teams
  • Coordinate with analytics, digital marketing, and media teams to test and optimize copy, including SEO and search results.

Experience you'll bring:

  • Experience in developing customer-centric experiences.
  • Demonstrated proficiency in building dynamic campaigns and programs.
  • Understanding of marketing across multiple channels (digital, field, events, PR, web, sales) and experience driving a unified vision across those channels.
  • An understanding of branding from the voice and tone perspective.

Requirements:

  • 10+ years experience in copywriting, copyediting, direct response performance creative, and copy leadership.

Travel Requirements
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:

  • We're remote- and hybrid-friendly
  • We're mission driven and guided by our culture pillars
  • We have a strong commitment to diversity and belonging
  • We cultivate a culture of trust, autonomy, and collaboration
  • We're lifelong learners and champion team member growth and advancement
  • We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.
Learning and development are at the core of who we are. We're out to help every technologist build better, and we're looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
#LI-remote
#LI-AS1

  • Copy Supervisor

    1 month ago

    Remote, Oregon, United States Avalere Health Full time

    About the role:The Copy Supervisor will conceptualize and develop materials for assigned products, and train direct reports to enhance their abilities. You will participate in strategic promotional planning for assigned products and present concepts and promotional materials to the client. You will also partner with the Art Directors to develop creative...

  • Director, IT

    2 months ago

    Remote, Oregon, United States Blockchains Full time

    Blockchains will only consider candidates who reside in the U.S. and do not require any VISA support.OUR VISIONIn the transformative world of Web3, it is an individual's fundamental right to own and control their digital identity. To ensure that the individual is paramount in Web3, we are developing tools that enable everyone to engage and transact online in...

  • Director of Growth Marketing

    2 months ago

    Remote, Oregon, United States Mighty Networks Full time

    CompanyMighty Networks is a community platform that uses advanced technology and AI to create what we call 'people magic'—connecting members to each other to build relationships and create extraordinary engagement, revenue growth, and profitability. With over 900,000 Mighty Networks created since our founding in 2017 and some of the biggest creators,...

  • Director, Cybersecurity

    2 months ago

    Remote, Oregon, United States Blockchains Full time

    Blockchains will only consider candidates who reside in the U.S. and do not require any VISA support.In the transformative world of Web3, it is an individual's fundamental right to own and control their digital identity. To ensure that the individual is paramount in Web3, we are developing tools that enable everyone to engage and transact online in a safe...

  • Art Director

    1 month ago

    Remote, Oregon, United States Vista Full time

    Our Team: Vista is transforming to become the go-to partner that helps small businesses design and market their services at every point along their journey. By providing a spectrum of design and marketing help - from the tools to create designs from scratch to the resources they need to get the right designs created for them - we're becoming the expert...

  • Director of Ad Sales

    2 months ago

    Remote, Oregon, United States AccuWeather Full time

    AccuWeather OverviewAccuWeather is an industry leading global digital media company, and is recognized as the world's largest source of weather forecasts and warnings, reaching nearly 2 billion worldwide every day. Through various digital media platforms, AccuWeather has saved tens of thousands of lives, protected property and helped people prosper for over...

  • Psychiatry Content Expert

    2 months ago

    Remote, Oregon, United States Blueprint Test Prep Full time

    Rosh Review, a Blueprint Company, is looking for a Psychiatry Champion to contribute to the continued development of our psychiatry products. This is a remote, part-time position, and will report to our Director of Medical Content.What You'll DoYou will be responsible for contributing to the development, launch, and maintenance of materials for our general...

  • Security Engineer II, Blockchain

    2 months ago

    Remote, Oregon, United States Trail of Bits Full time

    Who We AreFounded in 2012 by 3 expert hackers with no investment capital, Trail of Bits is the premier place for security experts to boldly advance security and address technology's newest and most challenging risks. It has helped secure some of the world's most targeted organizations and devices. Our combination of novel research with practical solutions...

  • Marketing Manager

    4 weeks ago

    Remote, Oregon, United States Community Boost Full time

    We are Community Boost, the premiere digital marketing agency for social impact and nonprofit organizations. For over a decade, we have successfully navigated the ever changing digital landscape for some of the world's most important organizations like charity:water, Cancer Research Institute, Kiva and Save the Children. We take this responsibility seriously...

  • Product Marketing Manager

    2 months ago

    Remote, Oregon, United States The Colibri Group Full time

    At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,and the community as a whole.We have a rich and storied history. Colibri is one of the pioneers of online professional education,introducing some of...

  • Digital Campaigns Manager/Senior Manager

    4 weeks ago

    Remote, Oregon, United States Indivisible Project Full time

    Reporting to the Digital Campaigns Director, the Email and SMS Manager is responsible for pitching, drafting, and implementing content (primarily email, sms and landing page copy) for list-focused communications. A successful candidate will be able to prioritize and juggle multiple tasks, especially during rapid response times when goals may shift, and keep...

  • Cycle Sales Manager

    1 month ago

    Remote, Oregon, United States Scale to Win Full time

    Cycle Sales ManagerAbout Scale to Win:Scale to Win is a fully remote progressive, political tech company founded in 2020 by organizing leaders from the Biden/Harris, Bernie 2020, Warren 2020, Bernie 2016, and Hillary for America Presidential campaigns. Product offerings include Scale to Win Spoke, a P2P texting platform; the Scale to Win Dialer, a predictive...

  • Senior Copywriter

    3 weeks ago

    Remote, United States ASK Consulting Full time $74

    Job DescriptionJob Description"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment".Job Title: Senior CopywriterLocation: 100% RemoteContract: 1+ Months with possibility of extensionPay rate: $74/Hr on W2Job Description:Responsibilities of the Senior...

  • Director, U.S. Pension Risk Transfer Distribution, Financial Solutions

    2 months ago

    Remote, United States Reinsurance Group of America Full time

    Position Overview Manages RGA North America Financial Solutions distribution and sales efforts for Pension Risk Transfer (PRT) opportunities from initial triage and prioritization to bidding and implementation process. Works closely with GFS Marketing and Transaction Services unit to execute strategic and marketing plans. Works with U.S. Pensions...

  • Adjunct Faculty

    2 months ago

    Remote, United States Massachusetts College of Pharmacy and Health Sciences Full time

    Job DescriptionThe School of Healthcare Business and Technology is seeking adjunct instructors to develop quality control and quality improvement courses. The courses will be delivered on our Boston campus and online in a semester-based format. The courses are geared toward undergraduate students in data science and external audiences seeking a...

  • Adjunct Faculty – Academic Support

    2 months ago

    Remote, United States Massachusetts College of Pharmacy and Health Sciences Full time

    Job DescriptionApplications are invited for an online/remote part-time tutor for the School of Medical Imaging & Therapeutics, Nuclear Medicine Technology Program.  Assist students on/with course work in Nuclear Medicine Technology, including procedures, nuclear cardiology, radiation physics and instrumentation, PET, radiopharmacy, and radiation sciences...