Sales Specialist, Lone River Orange County

Job Description :

Job Description: Sales Specialist, Inland Empire

Summary: Join a successful team in an impactful business Diageo Beer Company USA is growing its premier brands in a constantly evolving market through collaboration, outstanding customer service and using the resources of one of the world's largest and best-integrated premium drinks companies. This strategic business management role leads the sales performance and senior relationship management with the Northern California business unit of Reyes Beer Division, the largest beer wholesaler in the USA.

About Diageo Beer Company USA

A fully coordinated arm of Diageo North America Inc, Diageo Beer Company USA (DBC) leads the sales and marketing of Diageo's world-famous malt beverage brands across 429 distributor branches in all 50 states. Our two main brands are Guinness, the iconic Irish brewery, Smirnoff, especially the Smirnoff Ice brand, and Lone River, the agave-inspired FMB brand out of Texas. We are currently all three brand families in the hyper-competitive US beer market.

Our company is anchored by three guiding principles: quality, integrity and passion. We believe in solutions that work for our customers and in building extraordinary relationships. Diageo Beer Company USA is based in New York City, NY.

Market Coverage

This role supports the Distributor Manager (DM), South Coast in implementing against DBC brands in the territory of Gate City Beverage, the business units of Reyes Beer Division West covering the Inland Empire (Riverside & San Bernadino counties). Gate City is the single largest business unit of Reyes Beer Division West, selling over 450,000 cases of DBC brands in 2021, and with a 9% growth trend.

The Sales Specialist will own critical relationships with Gate City across the on (bars, restaurants) and off (grocery, liquor and convenience) premise with the objective of driving efficient presence and performance at retail.

Management Responsibilities

This role is a critical catalyst of performance and growth across key markets in Southern California. The Sales Specialist will drive the creation & improvement of relationships with sales teams and managers at Gate City to deeply understand market conditions at retail and to improve the performance of DBC brands with retail customers, primarily at account (store/bar) level. While the role does not have direct P&L accountability, the Specialist will have an excellent understanding of the P&L and will be experienced at selling, influencing and implementing with both distributor and retail partners to hit DBC performance targets on a monthly, quarterly and annual basis.

Travel

Travel is a critical part of the Sales Specialist role, to fulfil the following purposes:

• Maintaining & growing share of mind with distributors & retailers through face-to-face contact and relationship building
• Addressing distributors & retailers
• Observing the market, on & off premise, for trends, competitor activity and execution of distribution, retail & promotional programs
• Travel to Diageo, DBC & regional team meetings and training
• Travel with distributors on incentive & brand education programs

In an average week in this role travel will be 3-4 days a week, including on average sporadic overnight stays.

Breakdown of activities

This role is split roughly 90-10 between external and internal communications.

External

• Relationship management
• Working with wholesaler teams to build display and shelf presence
• Driving quality programs
• Growing & maintaining distribution
• Launching new products
• Implementing retail promotional programs
• Informing wholesalers & retailers about consumer marketing programs
• Helping implement local brand marketing, including sampling, sponsorships and product quality initiatives
• Communicating product, logistics & marketing programs to distributors & retailers

The above will be achieved through telephone & email communication, face-to-face presentations, work withs with distributor staff and time in market meeting retail customers & selling in key programs and products.

Internal

• Frequent contact with team peers to report on market intelligence, progress against results and proposals for market execution
• Market reporting
• Budget management
• Market visits of key partners

Will be achieved through ongoing communication and sporadic off-site meetings (1-2 per half).

Team Structure

This role reports into the Distributor Manager, South Coast. The role has close links with our chains team, working closely with the Key Account Manager SoCal (based out of Orange County) and our Regional Activation Manager (based out of San Diego).

Qualifications & Experience

Undergrad degree highly desirable. Ideally, 2+ years of market development and selling experience, probably in a CPG environment. Alcohol, especially beer, experience preferred.

The successful candidate will be a hardworking and bold sales professional with aspirations to develop a successful career of growth at Diageo. They will have an established base of professional experience that will enable them easily to build constructive relationships internally & externally in the beer industry with a clear vision of growing brand performance in the market.

A DBC Sales Specialist will be equally comfortable selling/communicating/influencing in the retail environment, addressing small or medium sized audiences at wholesaler warehouses or working with data and insights to build compelling sales stories. The best candidates will understand the CPG business environment from a P&L perspective, and will have a deep understanding of how they can drive performance across the P&L through strategic relationship management and specific retail execution activities. They will also be able to handle budgets and understand how to use their budgets choicefully to get results compliantly.

Location : Any location in the western part of the Inland Empire would be considered, with a preference for proximity to San Bernardino and Riverside cities.

Worker Type :

Regular

Primary Location:

Off Site California

Additional Locations :

Job Posting Start Date :

Salary Range:

Minimum Salary:

$

Maximum Salary:

$

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.(Benefits/perkslisted may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role's primary location.

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

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