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Digital Marketing Strategist

2 months ago

New York, New York, United States Aquent Full time
About the Role

Aquent is seeking a highly skilled Performance Marketing Manager to lead our client's transactional media initiatives in the D2C channel. As a key member of our team, you will be responsible for designing and implementing a comprehensive transactional media strategy and execution for six websites.

Key Responsibilities
  • Develop and execute a data-driven transactional media strategy to drive top-line performance
  • Collaborate with brand teams to design and implement transactional media initiatives
  • Manage and optimize transactional media campaigns across paid search, paid social, and affiliate marketing platforms
  • Monitor and analyze media metrics to inform strategy and optimize performance
  • Work closely with CRM, site experience, and brand marketing business leads to drive comprehensive 360 strategies
Requirements
  • 8+ years of experience in media activation and/or digital marketing
  • Bachelor's degree in a related field
  • Deep understanding of media platforms and beauty/luxury trends
  • Proficiency with media metrics across paid search, social, and affiliate platforms
  • Attention to detail and high level of organization
  • Experience managing budgets with moderate autonomy
  • Strong written, oral, and interpersonal communication skills
  • Aptitude to thrive in a fast-paced and rapidly changing environment
What We Offer
  • Competitive hourly compensation range: $51.06 to $56.73
  • Eligible talent get access to amazing benefits, including subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match
  • Free online training through Aquent Gymnasium