Product Marketing Manager

2 weeks ago


San Francisco, California, United States Figure Eight Full time

About Us

Artificial Intelligence (AI) is transforming the world in almost every industry. Everyone knows only high-quality annotated training data can produce the most accurate machine learning solutions. However, creating training data with high-quality in a scalable way is very challenging and very few companies can do it. Even less can do it well, which is why businesses across all industries trust Appen.

Appen collects and labels images, text, speech, audio, and video used to build and continuously improve the world's most innovative artificial intelligence systems. With expertise in more than 180 languages, a global crowd of over 1 million skilled contractors, and the industry's most advanced AI-assisted data annotation platform, Appen solutions provide the quality, security, and speed required by leaders in technology, automotive, financial services, retail, manufacturing, and governments worldwide. Founded in 1996, Appen has customers and offices around the world.

About the Role

We're looking for an experienced product marketing manager to support our outward-facing product marketing and sales activities in the heart of the AI industry. First and foremost, you are a passionate individual who can take us to the next level with creativity, content, and a killer customer focus. You'll roll up your sleeves to help craft product messaging and support go-to-market initiatives with our sales, business development, and customer success teams.

As Product Marketing Manager, you will direct how we communicate the benefits of our platform, crowd, and expertise to prospective buyers acting as the critical connection between our product and sales teams. The ideal candidate will have an understanding of the AI landscape and experience launching products to technical, enterprise buyers. This role reports to the Director of Product Marketing and closely partners with corporate marketing, demand generation, business development, professional services, customer success, and sales teams. Responsibilities for the team include all product/solutions marketing, industry marketing, and partner marketing activities.

Responsibilities

  • Improve sales effectiveness and win rate by supporting compelling marketing efforts as well as sales enablement content and training
  • Apply market insights on buyer behavior to support the creation of positioning and messaging of the Figure Eight platform and offerings
  • Deliver internal training and supporting collateral to effectively showcase the many use cases of our customers and partners for our extended sales team
  • Audit industry landscape devising a competitive strategy and creating positioning materials to enable sales
  • Support and apply GTM strategy based on use-cases and industries for specific sales needs
  • Collaborate with platform partners (IBM, Google, Amazon, Microsoft, Salesforce) in creating joint solutions and drive join collateral and messaging
  • Collaborate with cross-functional teams to create content that drives brand recognition, product awareness, and lead generation

Strong candidates likely have:

  • 4+ years of experience in a product marketing role and 6+ years in technology product marketing/management overall
  • Desire to roll up your sleeves, execute, and create order and process within a dynamic growing startup
  • Strong writer, storyteller, and content creator to support sales and marketing programs
  • Experience creating content for different personas and scaling content programs
  • Ability to take highly technical concepts and translate them into business-focused stories
  • Self-starter who enjoys working in a dynamic and collaborative environment
  • Highly collaborative attitude with a deep sense of ownership and accountability
  • Ability to balance long-term strategy with operational execution (and knows how challenging that can be in an expansion-stage company)
  • AI / Deep Learning / Machine Learning market experience a major plus


  • San Francisco, California, United States Stereolabs Full time

    Who are we?Stereolabs is the leading 3D perception solutions startup for Advanced Intelligent Robotics. Our end-to-end 3D AI Sensing Technology combines state-of-the-art deep learning and computer vision with our 3D cameras to create accurate real-time digital twins of the real world. Stereolabs enables robots to interact more intelligently with their...


  • San Francisco, California, United States Getaround Full time

    The OpportunityThe Product Marketing Manager is a consumer-focused, strategic, and cross-functional leader. We are looking for an expert on the market and consumer front. The Product Marketing Manager will drive the business case for new market initiatives, and evangelize and ensure adoption of our product/service capabilities You will become expert in our...


  • San Francisco, California, United States Twelve Labs Full time

    Who we areWe're a fast-moving, diverse team pushing the frontiers of artificial intelligence. At Twelve Labs, our mission is to help developers build programs that can see, listen, and understand the world as we do by bringing the world's most powerful video understanding infrastructure to market. As a part of achieving this mission, we are building...


  • San Francisco, California, United States VISO Trust Full time

    VISO TRUST is the only SaaS third party cyber risk management platform that delivers the security intelligence needed for modern companies to make critical risk decisions at the speed of business. Assessing the risk of data breach third party relationships pose to their customers is a traditionally complex and labor intensive process that slows business,...


  • South San Francisco, California, United States Twist Bioscience Full time

    The Senior Product Marketing Manager will contribute to the growth of Twist's market position in next generation sequencing (NGS) and synthetic biology product segments.This individual will be responsible for driving product and application-based messaging across Twist's business units, including core initiatives toward cancer research, drug discovery, and...

  • Product Marketer

    7 days ago


    San Francisco, California, United States Lago Full time

    Lago is the open-source platform that helps engineers build better monetization systems. We enable software teams to build customizable and scalable usage metering, subscription management, billing, invoicing, and payment systems.Lago is the leader of our category on Github (5k+ stars), won « Product of the month » on ProductHunt, and is used by leading...


  • San Francisco, California, United States Tik Tok Full time

    ResponsibilitiesTikTok is the leading destination for short-form mobile video.Our mission is to inspire creativity and bring joy.TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.Why Join UsCreation is the core of TikTok's purpose.Our platform is built to help imaginations thrive.This...

  • Product Marketing Lead

    12 hours ago


    San Francisco, California, United States Levro Full time

    About LevroLevro is building a new global finance platform for businesses.Our cornerstone product is a a multicurrency business neobank that allows companies to collect, hold, and pay in 34 currencies within a single interface. We help software and ecommerce companies make international payments as easy as domestic payments, minimizing fees, redtape, and...


  • San Jose, California, United States Balbix Full time

    WHO WE AREBalbix is the world's leading platform for cybersecurity posture automation company. The Balbix Security Cloud uses AI and automation to reinvent how the World's leading organizations reduce their cyber risk. With Balbix, security teams can accurately inventory their cloud and on-prem assests, conduct vulnerability management and quantify their...


  • San Francisco, California, United States CyberCube Full time

    1) The market leader in digital analytics with the mission of delivering the world's leading cyber risk analytics on one of the most critical risks of today and the future.Cyber Risk Solution of the Year & Stress Scenario Software of the Year in 2023).An ideal candidate is someone who understands the challenges of cyber insurance portfolio management and can...


  • San Francisco, California, United States Smule Full time

    The Smule mission is to connect people all over the world through the joy of making music at massive social scale. Music is much more than just listening... It's about creating, sharing, discovering, participating, and connecting with people. It is a social network with the power to break down barriers, touch souls and bring people together from all over the...


  • San Francisco, California, United States Pacific Gas and Electric Company Full time

    Position SummaryWe are looking for an Technical Product Manager, Principal to coordinate projects involving work from one or more of the areas mentioned above. You will have a unique opportunity to join a new team to develop novel tools and solutions at the forefront of utility industry analytics. In this role you will lead cross functional teams, including...

  • VP of Marketing

    1 week ago


    San Francisco, California, United States Brightidea Full time

    VP of MarketingYou may never have heard of Brightidea and that's why we need you. After your first year at Brightidea you'll have Brightidea on the way to becoming a recognized name in the SaaS world. You'll have driven that exposure with your expertise in Product Marketing, you've likely worked in organizations with multiple products and will have taken...

  • Marketing Manager

    3 weeks ago


    South San Francisco, California, United States SPI West Port Inc Full time

    Experience in consumer products good channel marketing, working with key grocery & natural food dist


  • San Francisco, California, United States Pacific Gas and Electric Company Full time

    Position SummaryThis execution and operationally-oriented candidate will lead the deployment and ongoing operations of PG&E's enterprise Distributed Energy Resource Management System (DERMS) as well as the development of new operational processes for DER management. In addition to the execution focus, the DERMS Product Manager will also support development...

  • Head of Marketing

    3 weeks ago


    San Francisco, California, United States Scope AR Full time

    Scope AR is the pioneer of enterprise-class augmented reality solutions, delivering the industry's only cross-platform AR tools for getting workers the knowledge they need, when they need it. The company is revolutionizing the way enterprises work and collaborate by offering AR tools that provide more effective and efficient knowledge-sharing to conduct...


  • San Francisco, California, United States PingCAP Ltd Full time

    Join us as we expand our market presence in North America and Europe by leveraging our existing success worldwide. The database market is expected to double in size over the next few years, with IDC estimating it to be $119B+ by 2025. PingCAP is positioned as a global player, disrupting the industry with its TiDB Database and Database as a Service offerings....


  • San Francisco, California, United States Monte Carlo Full time

    Monte Carlo is looking for a Senior Marketing Operations Manager to help build, operationalize, and measure the impact of our marketing campaigns across the prospect lifecycle. We are looking for a scrappy, data-driven marketer excited to build the Marketing operations and analytics function from scratch and manage the day-to-day operations of our Marketing...


  • San Francisco, California, United States Loop Full time

    Loop's modern audit and pay platform uses our domain-driven AI to harness the complexity of supply chain data and documentation.Our investors include J.P. Morgan, Index Ventures, Founders Fund, 8VC, Susa Ventures, Flexport, and 50 industry-leading angel investors.Our team brings subject matter expertise from companies like Uber, Google, Flexport, Meta,...

  • Product Manager

    3 weeks ago


    San Francisco, California, United States Vector Full time

    About the RoleProduct Management at Vector is working on the frontlines to strategize, ideate, deploy and implement features and functionalities that drive the company forward. As our Head of Product, you'll translate frontline needs and requirements into product strategy, roadmap and detailed requirements that are hyper-focused on business impact and...