Global Marketing Activation
Found in: beBee jobs US - 1 week ago
As Global Marketing Activation & Orchestration Director, you will play a vital role in shaping BCG's global marketing and communications strategy around our AI Campaign. You will take ownership of campaign strategies and key campaign elements in close collaboration with the campaign lead and BCG's Senior Leadership Team (the Chief Marketing Officer and the AI Commercial lead), BCG X (design and build unit) as well as BCG's Practice Areas and local markets.
As part of this position, you will:
- Lead with ideas - define, execute, and adapt AI campaign activations in a 360-degree approach across all communication channels as well as key local markets (US, UK, India & GER) worldwide.
- Drive cross stakeholder group (BCG X, TDA, PAs, Alliances & Systems) collaboration and identify powerful ideas that align with priority topics and campaign goals.
- Drive the AI campaign content marketing agenda in collaboration with colleagues from content studio and communication channels (earned, social, web, paid, media and branding) as one team.
- Own campaign orchestration with core A&O and extended M&C teams working on the AI campaign. Ensuring delivery against campaign KPIs and budgets.
- Define overall goals and KPIs for respective activations, work closely with the analytics team to monitor impact against KPIs and report on progress to BCG leadership during monthly CTMs.
- Consultative mindset and ability to lead with ideas driving brand and commercial impact for BCG on AI
- Stakeholder engagement – experience in dealing with multi-stakeholder groups and senior leadership on planning, execution and reporting of campaign activations.
- Culture – high energy and result / impact oriented, positive, and collaborative mindset and ability to think and act with integrity.
- Project management – organizing and steering multiple workstreams in a fast-paced environment
Subject Matter Expertise – Candidate must have deep knowledge of AI and Technology trends and ecosystem. Should be able to translate this knowledge to shaping content led marketing efforts for the AI campaign.
Professional services experience – business/tech consulting or broader professional services (PR/ advertising) agency experience.
Integrated Marketing Expertise (a bonus) – strategic understanding of the marketing mix with deep expertise in one of the channels – earned / social – having worked in-house or at agency. Experience in managing thought leadership campaigns an advantage.
Leadership - ability to lead and manage senior marketing specialists within A&O, and positively influence extended M&C teams working on the AI campaign towards shared goals.
YOU'LL WORK WITH
Will work with the overall AI campaign lead and team consisting of senior marketing specialists. As part of this team, you will interface with a broad set of colleagues across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners, Marketing Senior/Executive Directors and peers like other managers within BCG's Marketing & Communications function).
-
Global Healthcare Marketing Intern
Found in: beBee jobs US - 4 days ago
Boston, Massachusetts, United States Boston Consulting Group Full timeWHAT YOU'LL DOWe are seeking a strong candidate to join BCG's global Health Care Marketing team to support important areas of our marketing program. The Global Health Care Marketing Intern will work closely with the Global Health Care Marketing Team to assist in well-rounded responsibilities that include management of the contact database, social media,...
-
Global Sales and Client Engagement Leader
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States Cambridge Associates Full timeFirm information:Cambridge Associates ("CA") is a leading global investment firm. CA's goal is to help endowments & foundations, pension plans, and ultra-high net worth private clients implement and manage custom investment portfolios that generate outperformance so that they can maximize their impact on the world. Cambridge Associates delivers a range of...
-
BCG X Global Learning
Found in: beBee jobs US - 1 week ago
Boston, Massachusetts, United States Boston Consulting Group Full timeWHAT YOU'LL DOReporting to the Global People Senior Director. As the Global Chapter Learning and Engagement Senior Director, you will play a pivotal role in shaping the learning agenda for BCG X employees and developing an employee experience grounded in BCG X's technical disciplines (Chapters). In close cooperation with the BCG X Leadership Team and...
-
Global Quality Director
Found in: beBee jobs US - 1 week ago
Boston, Massachusetts, United States PerkinElmer Full timeThe CompanyPerkinElmer is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937, PerkinElmer has served as a trusted partner in laboratory analysis and...
-
Global Quality Director
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States PerkinElmer Full timeResponsibilities Location Boston, MassachusettsUS Job ID REQ-052568 The CompanyPerkinElmer is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937,...
-
Manager, Product Marketing
Found in: beBee jobs US - 1 week ago
Boston, Massachusetts, United States HarbourVest Partners Full timeJob Description SummaryFor over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative...
-
Marketing Intern
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States Tufin Full timeDescriptionAre you eager to immerse yourself in the dynamic world of cybersecurity marketing? Do you thrive in fast-paced environments fueled by creativity and a passion for driving results? At Tufin, we're revolutionizing the way organizations secure their networks and we're looking for a proactive and innovative Marketing Intern to join our team The...
-
Market Analyst
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States Brown Brothers Harriman Full timeAt BBH we value diverse backgrounds, so if your experience looks a little different from what we've outlined and you think you can bring value to the role, we will still welcome your applicationWhat You Can Expect At BBH:If you join BBH you will find a collaborative environment that enables you to step outside your role to add value wherever you can. You...
-
Sr. Director, Marketing Operations
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States IQVIA Full timeSr. Director, Marketing Operations Job Overview:Key marketing leadership role, focused on developing strategies for marketing attribution, processes to track MQL to pipeline contribution, marketing effectiveness measurement, omnichannel strategy, and execution across IQVIA's regional & global organization.Provides leadership and plays a pivotal role in...
-
Regional Marketing Specialist
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States Snyk Full timeEvery day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development...
-
Senior Vice President, Market and Liquidity Risk
Found in: beBee jobs US - 1 week ago
Boston, Massachusetts, United States BNY Mellon Full timeOverview Special Note: This role may be based in Boston MA in addition to New York City. DESCRIPTION: Bring your ideas. Make history. BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in...
-
Market Research
Found in: beBee jobs US - 2 days ago
Boston, Massachusetts, United States Affinity Full timeMarket Research - Research Manager We are working with a dynamic and growing research technology firm to find a Research ManagerDescription:This Research Manager will join our US team, sitting within the greater Research team. This team works closely with our clients to deliver high-impact strategic and creative guidance at key times in their marketing...
-
Marketing Specialist
Found in: beBee jobs US - 1 week ago
Boston, Massachusetts, United States Immersive Labs Full timeA product you can believe in. Immersive Labs is the leader in people-centric cyber resilienceWe have an exciting vision for cybersecurity - one that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations,...
-
Marketing Director
Found in: beBee jobs US - 4 days ago
Boston, Massachusetts, United States Fire Hose Games Full timeCompany DescriptionFire Hose Games is the Boston-based (but fully remote) independent game development studio behind titles such as Techtonica, Go Home Dinosaurs, Catlateral Damage, and 20XX. We pay good salaries, and our generous benefits package includes health care, dental, take-what-you-need vacation/sick time, 401(k) with matching, Parental leave, and...
-
Commercial Associate – Global Commercial Bank
Found in: beBee jobs US - 1 week ago
Boston, Massachusetts, United States Bank of America Full timeJob Description:Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization.Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to...
-
Sales and Marketing Operations Intern
Found in: beBee jobs US - 1 week ago
Boston, Massachusetts, United States LogRocket Full timeGet in on the ground floor at one of Boston's top startups and help us solve a huge challenge for developers and product teams - understanding customer experience. The Revenue Operations team manages LogRocket's data, business systems, process, and analysis across the Sales, Marketing and Customer Success teams. We're looking for a motivated and organized...
-
Account Supervisor, Direct Marketing
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States MullenLowe Group Full timeWe are champions of positive dissatisfaction.Dissatisfied with the way it's always been,with handcuffs and limits and rules,with insights that aren't insightful,and with creative that doesn't make you feel.We believe dissatisfaction is the mother of reinvention.That's why our mascot is the octopus.It's the only organism on the planet that routinely edits its...
-
Content Marketing Manager
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States LogRocket Full timeGet in and see what the ground floor at a top, fast-paced startup looks like, while solving a huge challenge for product managers and developers - understanding customer experience. We're looking for a driven, high-energy, super-organized, and motivated candidate to join our Marketing team at LogRocket. We have a product that customers are raving about, and...
-
Marketing Manager
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States SimpliSafe Full timeAbout SimpliSafeWe're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find...
-
Director, Customer
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States Rhythm Pharmaceuticals Full timeCompany OverviewRhythm is a global, commercial-stage biopharmaceutical company committed to transforming the care of people living with rare melanocortin-4 receptor (MC4R) pathway diseases. Working at Rhythm means that you are part of a team that's passionate about transforming the lives of people living with hyperphagia (pathological, insatiable hunger) and...