Global Healthcare Marketing Intern

3 weeks ago

Boston, Massachusetts, United States Boston Consulting Group Full time
WHAT YOU'LL DO

We are seeking a strong candidate to join BCG's global Health Care Marketing team to support important areas of our marketing program. The Global Health Care Marketing Intern will work closely with the Global Health Care Marketing Team to assist in well-rounded responsibilities that include management of the contact database, social media, event marketing, building and analyzing reports. The role provides the chance to gain foundational marketing experience with a leading global management consultancy.
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YOU'RE GOOD AT

The ideal candidate has a balance of both creative and analytical skills to support problem-solving efforts and drive impact to our marketing efforts. A passion for marketing communications, social media, and CRM analytics.

Social media marketing
  • Support the day-to-day execution and management of social media channels, including our LinkedIn showcase page and LinkedIn profiles of our thought leaders
  • Manage social media content calendars from content creation through scheduling posts
  • Analyze and report on social media performance to optimize and further enhance our social media presence
Content creation
  • Strong communication skills with the ability to distill complex topics into an understandable format, both in written form for internal communications and social media and PowerPoint presentations
  • Draft content and build digital internal newsletters to update the practice area on BCG, industry, and competitor activities
Crunching marketing performance data
  • Maintain data quality within marketing platforms including global CRM database
  • Prepare clear, compelling dashboards with key performance metrics to show the impact of our marketing tactics such as events, media coverage, publication readership, digital marketing, etc.
  • Collaborate with global analytics team to understand the set of available marketing KPI metrics and ensure the most meaningful measures are being leveraged for our PA
Familiar with or eager to leverage digital marketing tools
  • LinkedIn campaign management tool, Sprinklr, SHIELD, Haiilo, Figma
  • Experience with creative software, like Figma and Photoshop, is a plus
  • Develop and send newsletters within Sales Force Marketing Cloud
Working in a dynamic environment
  • Strong motivation, flexibility, and reliability to your work and team
  • Familiar with matrix organizations
  • Support preparation for meetings with key stakeholders
  • Network with other working students, Co-Ops and marketers
  • Organized work style to address your assigned responsibilities and re-prioritize shifting demands while maintaining transparency with the line manager
  • Balance workload with short- and long-term priorities
YOU BRING (EXPERIENCE & QUALIFICATIONS)
  • Currently enrolled in University and pursuing bachelors with high academic achievements preferably in business informatics or business studies with a marketing focus
  • Strong attention to detail
  • Interest in and willingness to develop solid understanding of B2B marketing
  • Creative, yet structured problem solver and autonomous self-starter
  • Able to work in a fast-paced environment and to manage multiple tasks in parallel
  • Strong organization and project management skills
  • Strong analytical skills
  • Strong interpersonal credibility, reliability, and service mentality, eager to take on responsibility, and enjoy working on a team
  • Highest ethical standards, able to maintain discretion and confidentiality
The Global Health Care Marketing Team, as well as the Global Health Care Operations Team, to execute the global marketing strategy across all four health care sectors - biopharmaceuticals; medical technology; payer, provider, health systems &services; global health.

The global BCG central marketing teams, consists of centers of excellence on various marketing topics, such as digital marketing, social media, editorial, and events.

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