B2B Marketing Program Manager

1 month ago

Remote, Oregon, United States Branch Full time

Branch is on a mission to help working Americans grow financially. We do this by helping companies accelerate payments and empower working Americans with accessible, fee-free financial services. We're committed to building and delivering more inclusive and transparent financial products.

Come join our team as we develop new ways to improve the lives of working Americans. Our mission starts with empowering our own employees. Have a great idea? Share it today and it might just get implemented tomorrow. As a team member at Branch, your voice and creativity can directly impact the product and company. We not only attract great talent from across the country, but also build teams to help that talent to thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

We are seeking a highly skilled and motivated B2B Marketing Program Manager to join our team. In this role, you will be responsible for developing and executing strategic, comprehensive marketing programs targeting our B2B audience inside one of our core verticals. You will work closely with cross-functional teams to ensure alignment with business objectives and drive lead generation, customer acquisition, and revenue growth.

Responsibilities:

  • Goal Focused: Develop marketing strategies for you assigned vertical and execute omni-channel programs aligned with specific business objectives, ensuring that all efforts are aimed at achieving measurable outcomes.
  • Own Outcomes: Take ownership of program outcomes rather than just focusing on activities, ensuring that each initiative drives tangible results and contributes to your overall marketing strategy.
  • Transparency, and Adaptability: Maintain transparency in reporting, and adapt quickly to changing market dynamics and business needs.
  • Deep Market Knowledge: Demonstrate a deep understanding of your core vertical, including market characteristics, drivers, personas, and competitive analysis, to inform marketing strategies effectively.
  • SEO / SEM: Utilize your expertise in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques to drive organic and paid traffic, improve search rankings, and optimize marketing campaigns.
  • Account-Based Marketing (ABM): Demonstrated understanding of ABM principles, including personalized targeting strategies, account segmentation, and tailored messaging approaches to drive engagement and conversion within target accounts.
  • Programmatic Ads: Leverage programmatic advertising platforms such as Google, LinkedIn, Facebook, and others to drive targeted marketing campaigns and reach the desired audience effectively.
  • Content Creation and Facilitation: Oversee the creation and facilitation of compelling content, ensuring it aligns with the target audience and marketing objectives. Transform existing key content into top-of-the-funnel (TOFU) materials.
  • Demand Generation Copywriting: implement your persuasive copywriting skills to create captivating hooks, compelling calls-to-action (CTAs), and engaging messaging that resonates with and converts the target audience.
  • Creative Whisperer: Collaborate with design resources to bring marketing messaging to life through various channels and mediums, ensuring consistent brand messaging across all touchpoints.
  • Event Marketing Coordinate and select events of all sizes in collaboration with the sales team, ensuring the successful execution of marketing strategies and maximizing brand exposure.
  • Ability to Scale: Demonstrate the ability to scale marketing programs efficiently, adapting strategies to accommodate growth and changing market conditions.
  • Project Management 101: Proficient in basic project management principles and methodologies, with the ability to effectively organize tasks, track progress, and ensure timely completion of projects.
  • Measurement and Optimization: Monitor, measure, and analyze marketing initiatives' performance, providing actionable insights and recommendations for optimization. Continuously refine strategies and tactics based on data-driven insights.

Qualifications:

  • Proven success as a B2B Tech Software Marketing Program Manager or a similar role (5+ years).
  • Strategic thinker with the ability to articulate your strategy into a tangible plan that can be easily understood and executed.
  • Strong knowledge and experience in SEM, and programmatic advertising.
  • Excellent copywriting skills with a focus on demand generation.
  • Experience with content creation and facilitation.
  • Familiarity with MarTech/tools/platforms - (HubSpot, DemandBase, Tableau, Drift, etc. or similar products).
  • Ability to coordinate and manage events of all sizes.
  • Strong analytical skills and ability to measure and optimize marketing campaigns.
  • Excellent communication and collaboration skills with the ability to establish rapport and trust across leadership, sales, and throughout the org.
  • Strong project management skills with the ability to prioritize and multitask effectively.
  • Self-motivated with a proactive and results-oriented mindset.
  • Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

If you are a driven and experienced marketing professional who thrives in a goal-oriented and fast-paced environment, we invite you to apply for the position of B2B Marketing Program Manager. Join our team and contribute to the success of our marketing initiatives as we strive to achieve our business objectives.

Benefits:

  • Remote-first work environment (domestic US)
  • Branch-paid medical, dental, and vision insurance
  • Equity
  • 401k
  • Flexible time off
  • Paid company holidays
  • Paid parental leave (eligible after 6 months of employment)

Working at Branch

A remote-first company with employees located all throughout the US, Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.

Our teamwork has enabled us to become an award-winning fintech company, with Branch's innovation and workplace recognized across industries. Branch has been honored by the Webby Awards, Benzinga Fintech Awards, Fintech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others.

Learn more about our culture, approach, technology, and people here:
Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Must be currently authorized to work in the USA without sponsorship or transfer. No 3rd-parties, please.

  • Product Marketing Director, B2B

    4 weeks ago

    Remote, Oregon, United States Spokeo Full time

    About SpokeoJoin our mission to make the world more transparent with data.Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets,...

  • Product Marketing Director, B2B

    1 month ago

    Remote, Oregon, United States Spokeo Full time

    About SpokeoJoin our mission to make the world more transparent with data.Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets,...

  • B2B Email Marketer

    1 month ago

    Remote, Oregon, United States Emotive Full time

    Responsibilities:● Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website● Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing...

  • B2B Email Marketer

    4 weeks ago

    Remote, Oregon, United States Emotive Full time

    Responsibilities:● Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website● Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing...

  • Senior Growth Marketing Specialist, B2B

    2 months ago

    Remote, Oregon, United States TripAdvisor Full time

    We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.What we do in Partner...

  • Senior Growth Marketing Specialist, B2B

    4 weeks ago

    Remote, Oregon, United States TripAdvisor Full time

    We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.What we do in Partner...

  • Sr. Marketing Manager

    5 days ago

    Remote, Oregon, United States Confetti Full time

    Confetti is looking for a highly-motivated individual with an entrepreneurial spirit If you are someone with trusted intellectual horsepower who desires to contribute creative ideas, then this is the position for you.As our Product Marketing Manager, you'll be managing our platform, and leading the development of messaging, positioning, pricing, along with...

  • Marketing Account Manager

    4 weeks ago

    Remote, Oregon, United States MOI Global Full time

    We are seeking an experienced and enthusiastic Account Manager to join our team. In this challenging role, you will serve as the day to day point of contact for our clients and be responsible for establishing and maintaining trusted relationships with key stakeholders. You will collaborate with internal (and often cross-regional teams) to develop and execute...

  • Marketing Account Manager

    2 months ago

    Remote, Oregon, United States MOI Global Full time

    We are seeking an experienced and enthusiastic Account Manager to join our team. In this challenging role, you will serve as the day to day point of contact for our clients and be responsible for establishing and maintaining trusted relationships with key stakeholders. You will collaborate with internal (and often cross-regional teams) to develop and execute...

  • Content Manager, B2B Marketing

    4 weeks ago

    Remote, Oregon, United States Block Full time

    Company DescriptionIt all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47...

  • Content Manager, B2B Marketing

    1 month ago

    Remote, Oregon, United States Block Full time

    Company DescriptionIt all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47...

  • Content Manager, B2B Marketing

    2 weeks ago

    Remote, Oregon, United States Block Full time

    Company DescriptionIt all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47...

  • Account Based Marketing Manager

    3 days ago

    Remote, Oregon, United States Instructure Full time

    Instructure is a global EdTech leader, serving millions of teachers and students around the world. Openness is core to who we are. That's why we partner with over 900 education technology companies in the largest partner community for any LMS. Instructure also offers a portfolio of products and services designed specifically for other EdTech providers. These...

  • Marketing Operations Manager

    1 month ago

    Remote, Oregon, United States Arcadia Full time

    Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit Why This Role Is Important to Arcadia Arcadia is hiring for a...

  • Marketing Operations Manager

    4 weeks ago

    Remote, Oregon, United States Arcadia Full time

    Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit Why This Role Is Important to Arcadia Arcadia is hiring for a...

  • Partnerships Marketing Manager

    2 months ago

    Remote, Oregon, United States Payactiv Full time

    Who we are...We are Payactiv, a FinTech company in the heart of Silicon Valley, devoted to giving workers access to their earned wages when they need them. Payactiv is the pioneer and industry leader in Earned Wage Access. We are the only Certified B Corporation and Public Benefit Corporation in our industry. Our app provides millions with financial services...

  • Partnerships Marketing Manager

    4 weeks ago

    Remote, Oregon, United States Payactiv Full time

    Who we are...We are Payactiv, a FinTech company in the heart of Silicon Valley, devoted to giving workers access to their earned wages when they need them. Payactiv is the pioneer and industry leader in Earned Wage Access. We are the only Certified B Corporation and Public Benefit Corporation in our industry. Our app provides millions with financial services...

  • Content Marketing Manager

    4 days ago

    Remote, Oregon, United States Carrot Fertility Full time

    About Carrot:Carrot Fertility is the leading global fertility care platform, serving people of every age, race, income, sex, sexual orientation, gender, marital status, and geography. Trusted by hundreds of multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers...

  • Vice President, Corporate Marketing

    4 weeks ago

    Remote, Oregon, United States Iodine Software Full time

    Vice President, Corporate Marketing Join us. Let's make a direct impact in healthcare. Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care. Who we are: Iodine is an enterprise AI company that is championing a radical rethink of how to create...

  • Sr. Content Marketing Manager

    4 weeks ago

    Remote, Oregon, United States Fabric Inc Full time

    Who we are: We are a brilliant team making our history to evolve the commerce industry. fabric is the next-generation commerce platform that is designed to provide the commerce services customers expect so they can build world-class experiences, anywhere. fabric is on a mission to revolutionize commerce for everyone, and we empower businesses that are...