Social Media Manager

1 month ago

Los Angeles, California, United States RapTV Full time

Low Battery

Vision

We will be the definitive home for next-generation superfans in music & culture.

The future is a world where we're undeniably the leader in social-first brand building. Obsession has driven perfection in tailoring our content to audience passion points and we've transformed followers into fiercely loyal community members.

We've bridged the gap from the digital to the physical world, providing our communities with unforgettable experiences and products that define culture. We've become the go-to platform for artists to amplify their stories, distribute their music, and partner with brands.

About Us

Low Battery is a network of nine social-first brands with an audience of over 50 million. We're where the next generation of superfans comes for entertainment related to music and culturally relevant content. Our brands span music, fashion, gaming, news, and more.

RapTV | What's Next in Hip Hop & Culture | @rap

Bars | For Die-Hard Hip-Hop Fans | @bars

Concerts | Live Hip Hop & New Music for the Next Generation | @concert

ReggaetonTV | Latin Music & The Culture Surrounding it | @reggaetontv

Drip | What's Next In Fashion, Style, & Culture | @drip

Controller | All Things Gaming & Entertainment | @controller

PopHive | The Buzz on All Things Pop Culture | @pophive

Country Hub | Country, Now | @countryhub

Company Culture

We don't hide the truth that it won't be easy to work here. We're bringing together a special team obsessed with craftsmanship and high standards, and we're cultivating a unique culture to make our ambitious vision a reality. Some characteristics include but are not limited to:

-Big ambitions matched by uncommon hard work & commitment;

-A high degree of autonomy and a builders mindset: "Stop complaining, Start solving";

-Radical obsession over our audiences;

-Uncompromisingly high standards for quality &creativity;

-Relentless accountability & ownership;

-Overwhelming transparency matched with direct communication & feedback;

-A-typical encouragement of failure & learning;

-Desperate pursuit of truth and goals as opposed to looking good;

We're early on our journey...paddling out to catch the big wave. Every day we strive to live these values, but we're not perfect, and it doesn't always happen. While our culture will evolve over time, many of these values are fundamental and, therefore, will not.

If this sounds exciting — come be uncommon with us — we look forward to working with you

The Opportunity

  • Joining the social team as a Social Media Manager means you will be servicing content to over a million of our pre-existing audience daily, working with the other social team members to strategize content pieces and be a driving force in growing one of the largest hip-hop brands on social. We are looking to bring on a creative individual who is very passionate about music and interested in making a direct impact immediately.

Responsibilities

  • Driving growth on multiple social accounts, primarily focusing on rap and hip-hop.
  • Creating, publishing, & curating content.
  • Develop and implement comprehensive social media strategies to achieve objectives, increase brand awareness, and drive audience engagement.
  • Manage a social content calendar, ensuring timely and consistent posting of content that aligns with brand voice and guidelines.
  • Monitor social media trends, industry developments, and competitor activities to identify opportunities for growth and stay up-to-date with best practices.
  • Monitor and analyze social media metrics, such as impressions, engagement, and audience sentiment, to evaluate the effectiveness of content strategies and provide data-driven insights.
  • Roll out stories, breaking news, and editorial content across social throughout the day and into the night/weekend hours.
  • Collaborate with the sales team to roll out ads in a timely manner.
  • Use design software like Photoshop to create formatted posts and graphics.

What We're Looking For

  • Must-Haves
  • 2+ years of experience working on Social Media accounts.
  • Experience with graphic design skills in services such as Photoshop & Canva.
  • A deep understanding of standard journalism guidelines.
  • Proficient knowledge of modern rap and hip-hop.
  • Strong communication skills & experience working within a team.
  • Excellent attention to detail and strong written skills.
  • Nice to Haves
  • Experiencing in creating social content that has been sold against.
  • Editorial experience writing for a publication or brand.
  • Strong skillsets with pulling and interpreting data to drive decision-making on social platforms.
  • Experience working within media or the music industry.

Expected Outcomes

  • Results Focused
  • QoQ social follower growth related to social platforms.
  • QoQ growth of average content impressions.
  • YoY social follower growth related to social platforms.
  • Activity Focused
  • QoQ growth in social content concepts pitched.
  • YoY growth in community engagement.

What We Offer

-Competitive compensation

-A fully remote team

-Annual team summits

-Health Benefits (Medical, Dental, Vision, Life, etc.)

-Yearly skills development budget

RapTV is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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