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Sr Mgr Market Research and Business Intelligence

4 months ago

Arlington, Virginia, United States The Judge Group Inc. Full time

Location: Arlington, VA

Salary: $170,000.00 USD Annually - $185,000.00 USD Annually

Description: Our client, a very top food manufacturer that is doubling in size (new innovation in their portfolio) within the next 5 years, is currently seeking a Sr Mgr Market Research and Business Intelligence. Position reports into the Head of Marketing, a great leader that I have known and respected for 15+ years Generous bonus on top of base salary and excellent benefits which start day one Relocation provided/position based in Northern VA onsite (not remote).

Responsibilities include:

  • Serve as the lead research expert, thought leader, and voice of the consumer
  • Develop and share business intelligence and insights to support consumer and customer analytics, fact-based decision making, and competitive and market analysis
  • Collaborate with key internal and external stakeholders to provide "world-class" Marketing Research and Business Intelligence
  • Understand consumer needs and behavior, translate data and knowledge into insights, and integrate into actionable strategies and plans
  • Tell compelling stories with data, make it meaningful, and drive enterprise-wide action
  • Align research priorities to best serve the strategic needs of the organization
  • Identify the optimal mix of vendor partners and research strategies
  • Identify best-in-class analyses, methodologies, and applications
  • Establish reporting and analytic structures to maximize available information
  • Serve as a catalyst for new and innovative research approaches
  • Manage our partnerships with third party vendors pertaining to Syndicated Research Data and
Custom Marketing Research in the following area:

  • Syndicated Research Data - scan data, panel data, shopper data (e.g. Nielsen, IRI, Mintel) oCustom Consumer Research - focus groups, in-person interviews, social listening
  • Custom Innovation-specific Research - concept testing, flavor screening, product and sensory testing, in-home usage testing, post-launch monitoring
  • Other Custom Research-packaging studies, advertising studies, ad-hoc as needed
  • Manage our partnerships with third party vendors, consultants, and other sources to conduct Business Intelligence for: Competitive Analysis-strategic and business information about competitor Operations, Technologies, New Products, and other key developments
Market Analysis-strategic and market trend information about current and future potential Product Categories and Geographic Markets

KNOWLEDGE/EXPERIENCE/COMPETENCIES -

  • 10+ years of overall professional experience in Marketing Research & Business Intelligence is required, either for a CPG brand or at a third party syndicated data /research provider
  • Requires strategic business discipline and business intelligence perspective, strong analytical skills, a deep knowledge of syndicated data analytics and custom research methodologies, and the ability to interact with Marketing & Sales Teams and Senior Management
  • Approximate Travel Requirement 10-15%
  • MBA is preferred. Bachelor's degree is required.
Newly created position due to growth Join this EXCEPTIONAL team, culture, portfolio, and career opportunity Please send qualified resume to:

Contact:

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