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The North Face: Journey Builder Manager

2 months ago

Denver, Colorado, United States VF CORPORATION Full time
Now that you've found the job description, what's next?

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or

What will you do?

A day in the life of a Journey Builder Manager at The North Face looks a little like this.

The Journey Builder Manager is a key member of the Lifecycle Marketing team and will own the strategy & execution of behavior based triggered marketing and Loyalty marketing delivered via Salesforce Journey Builder and Bluecore. Reporting to the Sr. Manager of Lifecycle Marketing, this role will lead the unification of TNF communication channels including online advertising, email, SMS, push, app messaging, personalization, and journey orchestration. Strong omni-channel strategic and technical expertise with hands on ESP experience, Salesforce Journey Builder experience, and partnering with cross-functional teams; Digital Technology, Site Operation, CDP, Analytics, and Creative are essential to success in this highly visible role.

Let's break down that day-in-the-life a bit more.

Strategize and plan Journey roadmap and campaign details (back and front end) that align with business objectives and goals. Project manage Journey work including creative briefing, segmentation planning and data integrations. Build, QA, and launch Journeys in SFMC Journey Builder (including Ad Studio) and Bluecore. Regularly analyze and report on Journey and campaign performance via SFMC and Google Analytics to understand customer engagement and incrementality and recommend/implement optimizations based on learnings and business objectives. Work alongside the Loyalty team as the executioner of Loyalty comms related to members rewards. Partner closely with many cross functional teams, including Brand, Loyalty, Creative, CRM/CDP, Digital Technology, Ecom & App Ops. Work closely with Salesforce, CDP, and VF on best practices and maintaining data integrations. Act as a liaison from the brand to the larger VF enterprise and sister brands, working in similar spaces. Be a true expert in your field, with the technical knowledge necessary to ensure success. What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.

The foundation skills you will need in this position are:

3+ years in a hands-on role leveraging Salesforce Marketing Cloud Journey Builder, or similar ESP journey platform for building behavior based, personalized campaigns. 2+ years' omni-channel marketing experience, including Loyalty. Experience writing AMPscript or similar personalization script to accomplish data and customization goals within Salesforce Journey Builder. Experience implementing journeys across both paid and owned channels required. Experience with CRM/CDP required. Marketing Cloud Administrator Certification preferred. Experience with agile/scrum methodologies. Technology experience with onsite personalization preferred. Familiarity with HTML and dynamic content coding preferred. Adept at standard marketing metrics and reporting. A rigorous attention to detail and exceptional communication skills. Understanding and application of digital best practices. Strong organizational and time management skills with the ability to manage multiple projects and deliver a consistently high standard of work-all while meeting deadlines. Genuine passion for the outdoors a bonus. What do we offer you?

At The North Face, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about The North Face's benefits package, follow this and click "Looking to Join VF".

To learn more about The North Face's Diversity and Inclusion efforts, go to

Now WE have a question for YOU.

Are you in?

Hiring Range:

$96,768.00 USD - $120,960.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.