Head of B2B Marketing

1 month ago


Los Angeles, California, United States Rula Full time

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We are seeking a dynamic and strategic marketing leader to build our B2B marketing function from the ground up. In this role, you'll spearhead the development and execution of a comprehensive B2B marketing strategy that generates demand and drives acquisition and engagement across all of our B2B categories. You'll work closely with our commercial team to find ways to accelerate the sales cycle and deepen engagement across multiple personas. The ideal candidate brings a proven track record of success in B2B marketing roles, exceptional leadership skills, and a deep understanding of data-driven decision-making.

Required Qualifications

  • 10+ years of experience in marketing
  • 5+ years of experience in leadership/management roles with experience building a function from scratch
  • 5+ years of experience in B2B marketing with expertise in demand-gen, content, events, sales enablement, and digital marketing
  • Proven experience working with sales/commercial teams
  • Strong analytical skills and financial acumen

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

  • Self-starter attitude
  • Comfortable with ambiguity
  • Proven experience leading GTM strategy with the ability to craft compelling positioning/messaging and identify the highest-performing channels
  • Experience at a fast-paced startup going 0 to 1

We're serious about your well-being As Part Of Our Team, Full-Time Employees Receive

  • 100% remote work environment from anywhere in the US
  • Competitive pay and benefits that don't change based on location
  • Health benefits: medical, dental, vision, life, disability, and FSA/HSA
  • Access to our 401(k) plan
  • Generous time off policies, including 2 company-wide shutdown weeks each year (for most employees) to focus on self-care
  • Paid parental leave
  • Employee Assistance Program (EAP)
  • Stipend to ensure your home office sets you up for success
  • Quarterly department stipend for team building or in-person gatherings
  • Wellness events and lunch & learns spanning many topics

Our Team

The people of Rula are what truly define our mission and determine our impact on the people we serve. We believe in building not only a team, but a diverse community, inspiring each other by taking on big challenges, growing and succeeding together.


  • Head of Marketing

    3 weeks ago


    Los Angeles, California, United States Lycatel Full time

    Job Description Job Description We are seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including branding, advertising and creative projects.As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both...


  • Los Angeles, California, United States Cleverly | #1 B2B Lead Gen Agency Full time

    Who we areCleverly is the only B2B Lead Generation Service in the world with over 1,000 5-star reviews. Those reviews prove our dedication to our customers and teammates who deliver exceptional service and results.Who we're looking forWe are looking for a gritty, technical B2B growth marketer who has scaled marketing channels and driven MQLs and revenue over...

  • B2B Sales

    1 month ago


    Los Angeles, California, United States Centerfield Full time

    Hi, We're Centerfield. Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world's leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands....


  • Los Angeles, California, United States Dr. Squatch Full time

    About the Role:Dr. Squatch, a disruptive leader in the personal care industry, continues to grow. We're looking for a visionary Head of Integrated Marketing to join our passionate team. As the Head of Integrated Marketing, you'll lead the strategy in crafting a seamless omnichannel experience that captivates our fans and future customers. This is more than...


  • Los Angeles, California, United States Sisu Extracts, LLC Full time

    Job descriptionSISU Extracts has been purpose-built to produce only the most reliable, consistent distillate in California and offers a diverse range of bulk flower and other concentrates to the market. We focus on empowering companies across the industry to create market leading products. Our team is passionate about creating a positive impact within the...

  • Head of Product

    3 weeks ago


    Los Angeles, California, United States Dot Cards Inc Full time

    At dot., we believe in fostering genuine connections through innovative solutions, both in the B2B and B2C sectors. We're on the hunt for our first Product Manager, someone with a growth mindset, expertise in both B2B and B2C products, and an eagerness to collaborate directly with our founder. If you're excited by the synergy of physical products and...


  • Los Angeles, California, United States Clarity Recruiting Full time

    THE ROLE:The Head of Growth Marketing (Or Head of Growth & Retention) is responsible for the media,revenue and growth of the online channels in an omni-channel environment. Our idealcandidate is a data-driven professional who is experienced in media and creative strategy,acquisition testing, retention marketing and influencer marketing. In this role, you...


  • Los Angeles, California, United States Primerli Full time

    About the role Primerli has built a library of some of the highest-rated e-learning content out there. Learner feedback is resoundingly positive and our primers consistently rank at the top of any platform they're launched on. Basically, we have been one of the best-kept secrets in the digital learning space. Now, however, is the time to change that. And...


  • Los Angeles, California, United States Live Tinted Full time

    Head of Integrated Marketing Communications About Live Tinted: At Live Tinted, we're dedicated to addressing unique beauty concerns across all skin tones. We make clean, skincare-powered makeup for all hues. Our products have garnered adoration from our community and earned numerous accolades, including Ulta Beauty's Emerging Brand of the Year Award,...

  • Marketing Manager

    3 weeks ago


    Los Angeles, California, United States Lien Networks Full time

    Marketing Manager Opening at Lien NetworksLocation: Woodland Hills, CA (On-site position, no remote or hybrid opportunities)About the Company:Lien Networks is a leading nationwide referral platform that facilitates collaboration between medical and legal professionals for enhanced efficiency in personal injury cases. Our mission is to empower attorneys and...


  • Los Angeles, California, United States Mays Region - Modern Woodmen of America Full time

    Dyrt Labs (Dyrt) is on a mission to see a world without food waste going to landfills. Focused on a circular economy that grows, eats, and redistributes organic resources. Our technology platform brings a decentralized network of food waste management to dense urban areas that processes on or as close to the source as possible, feeds the hungry, save...


  • Los Angeles, California, United States University of Southern California (USC) Full time

    The University of Southern California (USC), founded in 1880, is the largest private employer in the City of Los Angeles. As an employee of USC, you will be a part of a world-class research university and a member of the "Trojan Family," which is comprised of the faculty, students and staff that make the university what it is. The USC Caruso Department of...

  • Head of Content

    2 months ago


    Los Angeles, California, United States Anja Health Full time

    Head of ContentAnja Health is a preventative care product suite, starting with umbilical cord blood banking, or helping parents harness stem cells from their umbilical cords so they can utilize them for future treatments.Having launched earlier this year, Anja is in a fast-paced growth phase, building and maintaining relationships with parents (mostly...

  • Head of Content

    3 weeks ago


    Los Angeles, California, United States Anja Health Full time

    Head of ContentAnja Health is a preventative care product suite, starting with umbilical cord blood banking, or helping parents harness stem cells from their umbilical cords so they can utilize them for future treatments.Having launched earlier this year, Anja is in a fast-paced growth phase, building and maintaining relationships with parents (mostly...

  • Marketing Manager

    3 weeks ago


    Los Angeles, California, United States SMBC Full time

    ABOUT THE ORGANIZATIONSMBC MANUBANK was formed by a group of banking entrepreneurs in June 1962. Our scope is to serve the specialized needs of California middle-market businesses, manufacturers, wholesalers, distributors, importers, exporters, and service companies, including small businesses and professionals. The anticipated salary range for this role is...

  • Head of Strategy

    3 weeks ago


    Los Angeles, California, United States Berkner Group Full time

    About the Company Our client is a company pioneering breakthrough carbon utilization technologies that convert industrial emissions into sustainable chemicals with unprecedented energy and cost efficiency, starting with ethylene, the world's most used petrochemical. The team is innovating across chemical, mechanical and system engineering to turn carbon...

  • Marketing Manager

    3 weeks ago


    Los Angeles, California, United States Cleverly Full time

    Looking for a gritty, technical B2B growth marketer who has scaled marketing channels and driven MQLs and revenue over multiple quarters or years that they can prove. We're looking to climb slightly up market from micro-smbs to SMBs by increasing our volume of larger leads, positioning and value to our customers.Why you'll love it here:Our flat leadership...

  • Head of Influencer

    1 month ago


    Los Angeles, California, United States Alo Yoga Full time

    WHY JOIN ALO?Mindful movement. It's at the core of why we do what we do at Alo—it's our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That's the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it...

  • Head of Growth

    3 weeks ago


    Los Angeles, California, United States Transitions Elite Full time

    Description:We are seeking a highly motivated and experienced individual to join our team as our Head of Business Growth. As the head of business growth, you will play a critical role in growing our business from overseeing and optimizing all operational processes within our organization. This is a leadership position that requires exceptional...

  • Studio Head

    3 weeks ago


    Los Angeles, California, United States (ptw) Pole To Win International Full time

    Studio HeadLos Angeles, CATrusted with the overall performance of the Los Angeles studio, the Studio Head has a hand in every aspect of the strategy and day-to-day operations, with direct or dotted-line oversight of all its teams.Success in this role will be measured by delivering exceptional results for client, meeting internal KPIs, and ensuring the studio...