Marketing Manager

1 week ago


Los Angeles, California, United States Lien Networks Full time
Marketing Manager Opening at Lien Networks

Location:
Woodland Hills, CA (On-site position, no remote or hybrid opportunities)

About the Company:
Lien Networks is a leading nationwide referral platform that facilitates collaboration between medical and legal professionals for enhanced efficiency in personal injury cases. Our mission is to empower attorneys and medical providers by connecting them with optimal partners, driving growth, and elevating client outcomes.

Role Overview:
We are currently in search of a dedicated and outcome-driven Marketing Manager to spearhead our marketing endeavors and enhance brand visibility. This pivotal role involves devising and implementing a robust marketing strategy aimed at attracting new users, boosting platform engagement, and fortifying our standing in the legal and medical sectors.

Main Responsibilities:
- Develop and execute a data-centric marketing strategy to achieve brand recognition, lead generation, and user acquisition objectives.
- Oversee all facets of the content marketing program, encompassing blog content, social media posts, email campaigns, and website materials.
- Supervise the creation and launch of paid advertising initiatives on diverse platforms like Google Ads and Facebook Ads.
- Assess marketing performance metrics to pinpoint enhancement opportunities.
- Collaborate with internal departments (Sales, Customer Success, Product) to ensure synergy between marketing endeavors and overarching business goals.
- Manage marketing budgets and cultivate industry relationships.
- Keep abreast of the latest marketing trends and advancements in B2B, legal, and medical spheres.

Requirements:
- Proven success track record in B2B marketing, emphasizing lead generation and brand visibility.
- Proficient in various digital marketing channels such as SEO, SEM, content marketing, social media marketing, and email marketing.
- Familiarity with marketing automation tools (preferably HubSpot) is advantageous.
- Strong analytical capabilities to monitor and assess marketing campaign effectiveness.
- Excellent communication, writing, and project management proficiencies.
- Ability to work autonomously and handle multiple projects concurrently.
- Bachelor's degree in Marketing, Communications, or a related field is desired.
- At least five years of experience in a marketing capacity.

Prioritize your career growth and impact the legal and medical landscape with Lien Networks, a premier referral platform fostering collaborative success.

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