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Social & Brand Media Specialist, Hydro Flask

2 months ago

South Bend, Indiana, United States Helen of Troy Limited Full time

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent

Position: Social & Brand Media Specialist

Department: Marketing - Hydro Flask

Work Location: Bend, OR, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

The Social & Brand Media Specialist will play a meaningful role in the management and execution of our social media strategies and support for our brand and product media campaigns. This role involves close collaboration with various departments, including marketing, creative, PR and agencies to ensure consistency and engagement across organic social and paid media platforms, The ideal candidate will have a deep understanding of social media trends, excellent communication and community management skills, and a passion for creating engaging content.

Through social community management, this role also ensures there is a high level of customer service across social media channels within a digital-first customer service ecosystem.

  • Monitor and engage with social media communities across multiple platforms (e.g., Meta, TikTok, X, LinkedIn). Respond to comments, messages, and mentions in a timely and professional manner. Update training and communication tools for Customer Service teams to participate in product-oriented community management optimally, efficiently, and in line with brand guidelines and standards.
  • Partner with Social Strategy Specialist to develop, curate and schedule social media content that aligns with the brand's voice and marketing goals. Collaborate with content creators and creative teams (internal and external) to produce engaging visual and written content.
  • Assist in planning, executing, and analyzing paid media campaigns across digital and traditional platforms. This includes partnering with the Media Agency to track metrics, analyze data, and report results to the Senior Manager and Marketing Director.
  • Work closely with the Product Marketing Manager, PR Specialist and DTC teams to ensure social media campaigns align with broader marketing strategies.
  • Stay up-to-date with social media trends, standard methodologies, and emerging platforms. Use analytics tools to track engagement, reach, and other important metrics. Report insights and suggest optimizations to improve performance.

Skills needed to be successful in this role:

  • Ability to work in a fast-paced environment and lead multiple tasks simultaneously
  • Strong attention to detail and organizational skills
  • A proactive and creative mentality with a passion for storytelling through social media

Minimum Qualifications:

  • Bachelor's degree
  • 3+ years of experience in social media management or a similar role.
  • Strong understanding of media landscape including social media platforms, their algorithms, and best practices
  • Excellent communication skills, both written and verbal
  • Experience with paid media execution either in an agency or in-house
  • Proficiency in social media management tools
  • Proven ability to speak the voice of the brand through social media communication
  • Demonstrated high degree of customer service
  • Ability to manage and influence remote teams
  • Successful track record of interacting and collaborating with other departments on both planning and execution
  • Authorized to work in the United States on a full-time basis

Preferred Qualifications

  • Agency experience
  • Experience with graphic design tools (e.g. Adobe Creative Suite)

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit . You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, and Drybar - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.