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Product Marketing Lead, Augmented Reality, Growth Initiatives
1 month ago
Product Marketing Lead, Augmented Reality, Growth Initiatives - Reality Labs Responsibilities:
- Lead a team of product marketing managers, responsible for the execution and management of growth initiatives for the Augmented Reality Category
- Support the team in setting priorities, ensuring cross-functional support & resources, and unblocking as they navigate net new work streams across the company
- Support all aspects of career and personal development for reporting team
- Partner with brand and integrated marketing leadership on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
- Identify opportunities to accelerate business growth and path to achieve business goals. Coach product marketers on your team through identifying strategic opportunities, forming hypotheses, advocating for and enabling a plan with cross-functional stakeholders at all levels
- Bring a consumer lens to inform and guide in-market decisions and tradeoffs related to the audience targets, value proposition, product positioning, promotions, cost/pricing, distribution, global expansion, and lifecycle management
- 10+ years professional experience in product marketing or growth initiatives
- 5+ years of people management experience
- Experience establishing strategy and bringing it to life through execution, and understanding of how to lead projects that are net new for the organization
- Experience coaching team members through synthesizing qualitative and quantitative insights, to creating consumer led global briefs.
- Experience partnering with integrated marketing & creative teams to deliver high impact campaigns through production and execution
- Experience working with cross functional, matrixed teams with high degrees of ambiguity
- Experience working in global marketing with hardware or physical products
- Experience with global seasonal campaigns within consumer technology or CPG brands
- BA/BS degree
- Experience driving business growth
- Experience with Consumer Electronics hardware, partnerships, and channel execution
- Product marketing experience managing across a portfolio of products - comfort with projects that work across a multi-product portfolio and/or go deep on any on product
- Experience leading teams to drive initiatives that have not been done before - setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.
- 10+ years professional experience in product marketing and/or technology
- MS/MBA degree
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-
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