Senior Brand Marketing Manager, Carolina Herrera

1 month ago

New York, New York, United States PUIG, S.L. Full time
The Opportunity

The Senior Brand Manager for Carolina Herrera Fragrance and Makeup role is instrumental in shaping the brand's marketing strategies and positioning, annual plans, consumer-driven activation and omni-channel strategy. We seek a candidate with a minimum of 8 years of brand management and leadership experience, coupled with a proven track record of driving omnichannel growth and animation across multiple categories.

What you'll get to do

Business & Brand Strategy:

• Collaborate with leadership to develop annual brand plans for both makeup and fragrance, leveraging data, insights, and reporting to assess business performance and formulate actionable strategies.

• Lead initiatives directly impacting the P&L for Carolina Herrera Fragrance & Makeup and manage budget for the brand.

• Translate business priorities into clear brand objectives, strategies, and plans, with a focus on elevated consumer experience through new product launches, pricing, positioning & animations.

• Collaborate with global partners to define brand priorities for the USA and report success, challenges, and recommendations for future success in a clear concise manner.
Retailer & Sales strategy definition & execution:

• Craft retailer specific strategies and positioning for the Carolina Herrera sub brands, defining a clear roadmap to win in each channel, including specialty accounts, such as Nordstrom.

• Work seamlessly with Key account directors for each account to identify opportunities and implement them.

• Create impactful brand presentations for retailers during market meetings.

• Translate brand strategy into actionable tactic for the field sales force through inspiring and clear presentations.

• Develop a tiered animation strategy for fragrance and makeup with a focus on consumer eventing at point of sales. Create events with tiered strategy that can be implemented across different retailers.
Cross-functional Collaboration & Team development:

• Demonstrate strong cross-functional leadership and collaboration abilities, successfully leading projects and ensuring timely delivery.

• Collaborate on communications and media priorities for the brand to maximize brand visibility.

• Lead a team of brand managers, coach them to succeed and help translate business needs into actionable items.

We'd love to meet you if you have


• Bachelor's degree required; MBA a plus.

• Minimum 8 years of brand management experience, encompassing marketing, trade marketing & innovation.

• Proven talent management skills, with a focus on attracting, retaining, and developing top talent.

• Industry experience in beauty, with a track record of success leading multiple categories across different channels.

• Proficiency in digital marketing, including direct-to-consumer, eCommerce, and retailer media networks.

• Key leadership traits including collaboration, integrity, accountability, vision, problem solving and can-do attitude.

A few things you'll love about us
  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package
  • Hybrid work policy
Compensation Data

As required by New York State's salary transparency law, effective November 2022, the expected base salary for this position ranges from $125, $130, Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.


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