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Specialist, Key Partnerships
4 months ago
- Achieving annual revenue goals by successfully executing renewals and driving upsells to cover for annual attrition
- Developing professional relationships with sponsors and affiliated agencies through consultative sales strategies and objective-based programming
- Collaborating with property and conference team members to ideate, develop, and pitch strategic marketing platforms and unique strategies to increase revenues
- Conceptualizing and developing compelling sponsorship packages to maximize exposure and results for sponsors
- Securing and conducting face-to-face sales meetings by leveraging relationships
- Negotiating and closing sponsorship deals and working with legal counsel through contract execution
- Implementing best practices as established by the Company to drive effective and competitive sales and fulfillment strategies
- Creating and presenting professional activation execution plans to drive and manage deadlines
- Executing the coordination of fulfillment elements with conference and venue staff (marketing, communications, social media, operations/facilities, etc.) to ensure delivery of all promised benefits
- Coordinating and implementing hospitality events and initiatives
- Developing year-end recap decks and renewal/upsell presentations
- Daily management of CRM data including maintaining detailed records of sales activity and sponsor communication, and following Company standards for use and system hygiene
- Contributing innovative and impactful thoughts or actions to boost revenues for Company
- Other duties as assigned
- 2+ years of relevant experience in sports marketing, event planning, sales, or a related field
- Interest in, and working understanding of, college athletics
- Experience in event management and sponsor activation
- Strong working knowledge of the Microsoft Office Suite and Adobe PDFs; Photoshop and/or KORE CRM experience a plus
- Thorough research and analytical skills including the ability to synthesize findings into actionable plans
- Great attention to detail and accuracy
- Excellent written and verbal communication skills
- Ability to work effectively in a team environment as well as independently
- Strengths in time management and effective multi-tasking