Lead Business Systems Analyst- Data

1 month ago

Philadelphia, Pennsylvania, United States JPMorganChase Full time

Job Description
Chase relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers across a suite of consumer banking products.
As a lead Business System Analyst on the Performance Marketing team, you will be focusing on Data and Analytics you will design and implement data-driven targeting strategies, execute, and optimize campaigns across various marketing channels and collaborate with Marketing, Sales, Technology and Product teams to enhance Marketing messaging. Additionally, you will help establish best practices for data and audience management, ensuring standardization and reusability, and promote a culture of data-driven decision making within the organization. While your role requires deep technical business analysis skills - including expertise in everything from business process management, data management to functional design - it also hinges on project management, teamwork, and leadership.
Job Responsibilities-

  • Develop and implement data management strategies for Marketing Execution
  • Leverage data sourced from various systems of Record (SORs) to refine customer targeting strategies and optimize performance metrics.
  • Drive the adoption of "best practices" to ensure standardization and re-usability or marketing data outputs across the enterprise.
  • Manages the execution, monitoring and quality of each data projects to ensure the seamless execution of message driven audience targeting.
  • Collaborate with the product and technology teams to create and orchestrate comprehensive requirements and plans for product development, omni-channel initiatives, and systems implementation.
  • Establish and maintain strong working relationships with project work-stream leads, business stakeholders, Technology, Operations, peers, subject matter experts and others.
  • Work with business leadership to clearly define and prioritize project objectives, plan project deliverables, and oversee execution of the overall plan.

Required qualifications, capabilities, and skills-

  • Bachelor's degree in Data Science, Statistics, Information Systems, or related field
  • Proven experience in data analytics or customer segmentation
  • Proficiency in tools like SQL, Python, Segment, Excel, Tableau etc.
  • Ability to translate business requirements into technical specs (and ability to boil down complex technical problems so they can be effectively communicated with non-technical business partners)
  • Strong knowledge of digital marketing principles
  • Team player with ability to build strong cross-business relationships.
  • Strong communication skills with the ability to influence, manage and articulate clearly to project stakeholders and senior management.

Preferred qualifications, capabilities and skills-

  • Experience within marketing operations and/or the MarTech industry including in associated disciplines and platforms.
  • Proficient in project management and agile related tools such as Microsoft Project, Excel, PowerPoint, JIRA and Confluence.
  • Experience with customer data platforms (CDP) and marketing automation tools (Salesforce, Segment, SAS, Adobe, Microsoft, etc.) is a plus.
  • Experience working with marketing technology agencies, digital agencies, IT consultancies, and/or digital marketing agencies.
  • High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
  • Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members.
  • Experience in leading and managing cross functional teams is a plus.

**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through , the mobile app, and paid media channels based on what is best for the customer.

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