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VP of Enrollment Growth
4 months ago
JOB TITLE: Vice President of Enrollment Growth
DEPARTMENT: Operations
REPORTS TO: President
FLSA STATUS: Exempt
LOCATION: Home Office
WORK STATUS: Full-Time
SUMMARY:
The Vice President of Enrollment Growth for Independent K-12 (IK12) Schools is accountable for generating new student leads and driving the effective conversion of those leads to enrollment. Additionally, this role is responsible for collaborating with school leaders to achieve student retention goals, ensuring sustained growth and stability. The Vice President of Enrollment Growth oversees a team of Enrollment Directors, Coordinators and Marketing professionals located at multiple campus sites across the United States.
We are seeking a dynamic individual who embodies entrepreneurial spirit and is capable of spearheading initiatives that drive growth and innovation. This role requires adeptness in crafting and implementing scalable business processes while fostering a culture of adaptability and continuous improvement within the organization. The ideal candidate will thrive in an environment where they can effect meaningful change, shaping both operations and business culture to achieve strategic objectives. The Vice President of Enrollment Growth reports to the Division President for this school group consisting of 13 private
school brands across nine states.
RESPONSIBILITIES:
Strategic:
Develop, maintain and optimize the inquiry-to-new enrollment conversion process
Develop and maintain new enrollment goals and budget for the Division
Collaborate with Marketing partners to optimize marketing strategy and new lead performance
Collaborate with heads of schools on establishing overall enrollment growth goals that include both new enrollment and student retention
Leadership and Culture Development:
Manage with defined roles, KPIs and accountability
Create and deliver professional development programs for Admissions Directors and
Admissions Representatives
Build and ensure compliance with processes and systems
Cultivate a transparent, data-informed culture focused on results
Staff Management and Development:
Understand and forecast future staffing needs and oversee the talent acquisition process
Develop onboarding programs and ensure successful completion for new employees
Implement retention strategies for high-quality staff and handle escalated employee issues appropriately
EXPECTATIONS:
Manage all aspects of the admissions inquiry process for a network of independent K-12 private schools
Understand the student retention cycle and collaborate with heads of schools on retention performance tracking
Monitor team and process effectiveness through KPI tracking
Continuously optimize inquiry conversion activities
Identify areas of opportunity and design and conduct training and team development
Implement and maintain sales and lead conversion best practices, including real-time feedback and clear, aligned and measurable goals
Maintain and promote an in-depth understanding and robust usage of the CRM system
Actively problem-solve by working through the organization when necessary
Develop and deliver accurate enrollment forecasts
Prioritize team's activities in line with company goals and objectives
Regularly review marketing results and collaborate with internal partners to optimize marketing efforts
Foster a results-oriented, adaptable operating culture
Build strong relationships with heads of schools and other leadership partners
ESSENTIAL SKILLS & EXPERIENCE:
EXPERIENCE:
A minimum of five (5) years of successful operational experience with profit/loss accountability in a sales or lead conversion environment
A minimum of five (5) years of management experience
Bachelor's Degree in business, education, or related discipline; Master's Degree preferred.
Proven track record in managing high ticket conversion operations
School-based leadership experience is a plus
QUALIFICATIONS:
Exceptional leadership and staff development skills
Adaptability in a fast-paced and evolving environment
Track record of driving organizational change
Track record of creative problem solving
Strong lead conversion expertise
Track record of effective use and stewardship of data
Excellent communication skills
Strategic and decisive mindset with the ability to manage priorities effectively
Knowledge of managing multi-site operations from a central location.
COMMUNICATION & INTERPERSONAL SKILLS:
- Ability to present and communicate clearly and concisely to all levels of professionals, including Senior Leadership.
Exhibits interpersonal skills for creating productive working relationships with various stakeholders
Demonstrated ability to manage conflict in the workplace by effectively applying conflict resolution strategies and confronting issues as they arise
Remain accessible and responsive to all members of the SEG community
Use technology systems to communicate with members of the SEG community effectively
PHYSICAL DEMANDS:
Frequent speaking and listening (over 75%). Must be proficient in speaking, writing and reading English
Employee is regularly required to speak, hear and use clear vision with or without correction. This may include viewing small numbers.
Frequent use of computer keyboard and mouse (over 50%).
TRAVEL: Must be able to travel by air, rail or motor vehicle for school and regional office visits, required training, and for development purposes.
This position follows a hybrid office model, combining remote work with in-office presence. The successful candidate will be expected to work from either our west coast office in Campbell, CA or our east coast office in West Chester, PA.
