Director, Marketing Personalization and Automation

1 week ago

New York, New York, United States Paramount Full time

The Paramount+ International Marketing team is looking for a Director of Marketing Personalization & Automation to help our international marketing efforts across multiple streaming brands As a leader in this role, you will be responsible for driving personalization & Marketing automation for Paramount+ International users across all channels, including but not limited to our Direct-to-Consumer application, email, push, and paid ads, as well as helping automate marketing workflows.

A successful candidate will exhibit professional excellence and expertise in personalization and automation. This Director will have the exciting chance to create a significant impact while working with a diverse and dynamic group of professionals This role will regularly partner with the Machine Learning, Product, Data Science, and Marketing teams.

Overview & Responsibilities

  • Help develop and implement a comprehensive marketing automation strategy that encompasses both customer retention and acquisition efforts.
  • Leverage marketing automation tools and technologies to improve customer experiences and drive revenue growth.
  • Drive personalization and automation across apps, email, push, paid marketing, and other channels.
  • Integrate new features and improvements into marketing campaigns and initiatives, ensuring alignment with business goals.
  • Help evaluate, analyze, and rank business priorities based on their potential impact on revenue, acquisitions, retention, and LTV.
  • Partner with Product Merchandising to analyze carousel performance per region to ensure merchandising coverage
  • Track the ongoing performance of features, identify areas of improvement, and collaborate to identify new opportunities.
  • Build and lead personalization workflows as needed.
  • Partner with product and marketing teams on A/B testing personalization features.

Basic Qualifications

  • Bachelor's degree and 7+ years of expertise in a data-intensive field.
  • Experience using recommendations algorithms or other machine learning-related products.
  • Strong understanding of marketing automation platforms, CRM systems, and related technologies (e.g., Salesforce, Braze, Liveramp, Adobe Analytics).
  • Exposure to an OTT/CTV media environment.
  • Understanding of modern AI/ML approaches and experience with personalization and recommendation products.

Additional Qualifications

  • Master's degree in a related field, preferred.
  • Ability to successfully collaborate with cross-functional partners.
  • Highly organized, analytical, and meticulous, with an ability to derive meaning from data through testing and optimization.
  • Exposure to product management/project management.
  • Experience with multiple platforms (iOS, Android, Amazon, Roku, Apple TV) and software/tools (Jira, Excel, and Adobe Analytics, Python).
  • Streaming industry experience, including knowledge of current trends.

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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $124, ,

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.

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