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Social Media Supervisor

2 months ago

Remote, Oregon, United States Avalere Health Full time

About Avalere Health

Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen.

Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.

We live and breathe our five values in everything we do: We are authentic. We act with integrity. We value difference. We play for the team. We enjoy the journey. At Avalere Health, we imagine a healthier world and create the connections to make it happen.

About the role:

The Social Media Supervisor will be tasked with supporting our client social media strategies across the always evolving ecosystem. This individual will be hands-on to help bring our vision and strategy to life across the full portfolio of Avalere Health clients. The Social Media Supervisor will be responsible for overseeing the development, implementation, and measurement of all social media activity that drives client business. This individual provides strategic direction for social media solutions that meet client strategic objectives, as well as leadership to grow our social media capabilities.

What you'll do

· Social Strategy –

o Own the development of and update social marketing strategies across multiple channels, including YouTube, Facebook, Instagram, and TikTok, LinkedIn, etc. for both organic and paid

o Provide POVs on use of specific social channels, including if/when there is a change in structure affecting platform usage

o Develop all relevant social media content for brand planning

· Platform Management

o Stay up-to-date on the nuances of each of the platforms, changes to page set-ups, and advertising requirements/limitations

o Set-up/update new brand pages on social platforms

· Creative Development

o Inform creative development sitting on all meetings, and elevate the social experience

o Potentially write posts and help select images based on social media best practices

· Content Calendar Management -- own all of the social elements of the content calendar and participate in all relevant meetings

· Social Listening --

o Competitive listening - audit and monitor competitive social channels

o Track, monitor, measure and share out trends on all relevant social conversations mentions and content (paid and organic) across client brands in real time to help inform brand strategies and trend-hacking opportunities

o Uncover ascending currents and key opinion leaders on topics related to HCPs and patients in healthcare

About you

· 5-8 years of experience in Social Media, Paid Social, Organic Social, Social Listening and Influencer Marketing with social media agency experience preferred

· Experience working with pharma brands in both consumer and HCP environments

· College Degree

· A natural self-starter and relationship builder with the ability to work well with a network

· Proven experience to translate data into applicable culturally relevant trends via existing and emerging social platforms trends

· Experience in community building and influencer campaign management including the ability to identify KOLs and DOLs within the healthcare industry

· Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously

· Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker

· Expertise in social media management and listening tools (e.g Hootsuite, Sprout Social, Sprinklr, etc.)

What we can offer

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare's most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.