Senior Content and Social Media Marketing Manager

2 months ago

Remote, Oregon, United States Consensus Full time

About Us:

Consensus is a top place to work due to the incredible culture our employees have created. We strive to provide an opportunity to work with a great team with a compelling product with the objective that adding value in your work life fuels the rest of your life. We know that a winning company is built on the efforts of its people, and that's an environment we foster at Consensus. We encourage every employee to bring their authentic self to work and take ownership of their position and their career. We strive to give our employees everything they need to make meaningful contributions to the overall success of our company. We're looking for go-getters that are excited to thrive in a company going through an exciting growth phase

We are a fast-growing SaaS company based in the United States. We are changing the way the world buys enterprise software. We do this by providing intelligent demo automation software that helps you scale Presales. How does this work?

We believe buying enterprise software should be simple, pleasant, and fast instead of complex, painful, and slow (which is how it is today). Buyers now want instant access to presales (sales engineering) resources throughout the buying experience but they find it harder and harder to get what they need. Using Consensus, a sales engineering team builds a library of reusable interactive video demos that Sales sends out on-demand. Consensus automatically personalizes the experience and tracks engagement as the prospect shares the demo with other stakeholders in the buying group, bringing the entire buying group to live demos better educated and ready to talk specifics.

This not only reduces unqualified demos to near zero and can double the presales team's productivity, it also removes the "demo lag time" for prospects and shortens the sales cycle by as much as 68%.

Our Values:

Our values are extremely important to us and we hope that they mean something to you too. We want everyone to bring their authentic selves to work every day. We hope you can help us continue to grow without having to be perfect, but willing to put your name on something knowing it is a "version one". Everyone here takes total ownership and accountability, because owning our outcomes means making a real contribution. We also believe in a "no peacemongering" principle. We know our path to success is hard and we don't hesitate to ask hard things of others. We are respectfully confrontational to one another and ask direct accountability questions.

Check out all of our values on our careers page

About the Role:

We're looking for a world-class marketer to develop content and social media programs that amplify Consensus' brand vision and leadership position in the demo automation and buyer enablement space with the ultimate goal of building followership and inbound demand. This role partners closely with our campaign and demand gen teams, sales leaders and subject matter experts to craft our marketing messages and produce content that drives leads and pipeline, increases engagement, and amplifies our campaign messages and goals. The ideal candidate will have a deep understanding of B2B marketing best practice and proven experience creating engaging, valuable content to propel action with target audiences.

What You'll Do:

  • Build and own Consensus' content strategy and calendar that aligns with integrated campaigns, events, and other initiatives across the organization
  • Craft assets from start to finish, cultivating a distinct brand voice/tone as well as experimenting with new concepts and formats including long and short form content, video demos, certifications, original research, etc
  • Conduct audience research to best understand your target audience and their needs to craft authentic content that differentiates Consensus across various channels, including paid digital, social, blog, email, ABM, newsletters, and more
  • Manage Consensus' social media brand narrative, deploying a variety of creative strategies to keep audiences engaged and build the social following
  • Bring an SEO-oriented mindset to help improve and optimize search presence
  • Monitor and analyze content performance, produce regular reports on key performance indicators (KPIs) and adjust strategies for optimization
  • Brief content agency on flagship content pieces and manage the agency to produce world class pieces for tentpole campaigns.

What We're Looking For:

  • 5+ years of experience in content marketing, preferably in the B2B segment
  • Proven track record of creating and executing successful content marketing strategies that drive brand awareness, engagement, and lead generation
  • Excellent writing and editing skills, with the ability to write long form content for software products tailored to different audiences and channels
  • Creative thinker and strategic mindset with the ability to generate innovative ideas and see them through to successful execution
  • A passion for driving measurable impact, testing and learning and using data to boost performance
  • Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
  • Passion for staying abreast of industry trends and emerging technologies
  • You are known as a strong communicator, a joy to work with and you like to have fun (a good sense of humor is a must)

At Consensus You'll Get:

  • Generous employer contribution towards health insurance with multiple plans to choose from (dental and vision coverage is available as well)
  • HSA/FSA programs available to maximize your tax savings
  • 401(k) with company matching contributions
  • Paid parental leave to prioritize your family
  • Unlimited PTO
  • 12 company holidays
  • Flexible/Remote work environment
  • Company provided best-in-class WFH setup
  • Professional Development program
  • 2 days off each year to volunteer at a charity of your choice
  • Birthdays off
  • Every third Friday of the month off

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