Media Monitoring Specialist

Our product is our people, and we're committed to propelling them forward Are you the next great TruePointer to join our team? Do you enjoy working in a fast-paced environment where you're doing valuable work and discovering something new every day—even if you have a tenured career? You're a TruePointer if you're nimble and can hustle - our clients and our team move quickly

You'll join an award-winning team. We're a proud two-time Top 100 PR agency in the U.S. and a six-time Inc. 5000 fastest-growing company.

We've had remote and hybrid office environments before it was popular. We understand the demands of 24/7 agency responsibilities and give our team the flexibility to manage their work and life. Some of our favorite perks are competitive health benefits with concierge service, 401K profit sharing and competitive matching, consistent professional development, our annual agency development summit, and every five years sabbatical.

MEDIA MONITORING & COMMUNITY MANAGEMENT SPECIALIST

We seek a talented and detail-oriented individual to join our Digital Media Team as a Media Monitoring and Community Management Specialist.

In this role, you will be responsible for monitoring media channels, analyzing conversations, and providing timely analysis of breaking news that could impact clients. The media intelligence that we provide clients helps them to improve their business decisions and to develop sophisticated strategies for promoting their companies and brands.

You will work closely with the Global Intelligence and Community Management teams to gather relevant information and deliver comprehensive media summaries and reports. This person is a proactive, organized, detailed-oriented and highly self-disciplined with a passion for social media.

Candidates MUST RESIDE in the following states: Alabama, Arizona, Georgia, Kentucky, Michigan, North Carolina, Ohio, Oklahoma, Tennessee, Florida, or Texas

Important Work Availability: Due to the nature of social media taking place 24/7, this position has non-traditional work hours. TruePoint uses an alternative work schedule (AWS) instead of a fixed work schedule (e.g., 8 hours per day, 40 hours per week). Your schedule will include a mix of daytime, nights, weekends and holidays. For this role, you must be able to work weekday mornings 5:30am-7:30am (CT) and weekend afternoons from 11:00am-1:00pm (CT).

This role will be a critical role player in communicating key business drivers and media impacts in real time impacting client's decision making. TruePoint and/or its clients will provide consistent training on platforms and techniques for engaging with social media users.

Media Monitoring Responsibilities:

• Utilize CISION, Critical Mention, Feedly, NewsWhip and/or similar monitoring tools to track and analyze various media channels, including news websites. Keep a holistic view of external conversations and stay updated on relevant industry trends.
• Proactively anticipate and identify breaking news stories and potential issues impacting clients. Possess the ability to discern and select the most pertinent articles and conversations that align with the organization's interests and objectives. Provide timely alerts to executive clients, highlighting the nature of conversations, assessing the level of concern, and making recommendations.
• Monitor conversations surrounding news stories related to client brands. Determine the sentiment, tone, and level of engagement generated by these conversations. Provide insights on the impact of these conversations and any potential risks or opportunities.
• Compile and present executive reports catering to clients' senior leadership including board members and inclusion on company intranets. These reports should provide a comprehensive overview of the media landscape, key stories, emerging trends, and any potential reputational risks or opportunities.
• Keep a vigilant eye on media channels throughout the day and provide real-time updates on stories that require immediate attention or response. Focus on reactive and urgent matters, ensuring timely communications to clients.
• Be flexible and handle ad-hoc report requests as necessary, ensuring prompt delivery of accurate and relevant information.
• Develop and maintain relationships with internal agency account teams. Support other agency initiatives as needed.

Community Management Responsibilities

• Engage in positive news and share relevant information/content/links. Respond to customer inquiries on various channels, including working with the online Customer Care team.
• Provide monitoring of our social media mission control, watching for spikes in aggregate social conversation about clients and competitors. Work with managers to identify and flag trends.
• Contribute to the development, execution, and presentation of social media strategies, plans, content, campaigns, and measurement reports.
• Monitor and respond to customer inquiries across all established social media channels and act as liaison with the online Customer Care team.
• Ability to identify opportunities for internal process creation and change and implement them.
• Engage with customers on news, products, and services and share relevant information/content/links.
• Identify and flag trending topics.
• Provide content writing and real-time counsel for effective brand community management across various social networks.
• Develop error-free messaging and real-time content to support clients' social media goals. Demonstrate ability to consistently identify, flag, and engage on trending topics.
• Provide timely updates to account leadership and the client, ensuring goals and objectives are met.
• Contribute to developing successful agency and client processes, such as training guides, checklists, templates, plans, and case studies.

Qualifications:

• 2 to 4 years of experience in media monitoring, social listening, or PR is highly preferred. Strong preference will be given to candidates with agency experience.
• Command expertise and experience in media monitoring and social listening tools, such as CISION, Critical Mention, Feedly, and Sprinklr.
• Possess an analytical mindset and the ability to interpret data and trends to provide actionable insights.
• Be highly organized, detail-oriented, and capable of managing multiple tasks and priorities in a fast-paced environment.
• Exhibit excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
• Demonstrate a commitment to meeting deadlines and delivering time-sensitive alerts and reports. React promptly to emerging news stories and issues.
• Showcase a high proficiency with Microsoft Excel, Word, Teams, and PowerPoint.
• Exemplify an ability to think outside the box and take the initiative upon themselves to solve problems as they arise.

Join our team and play a crucial role in helping our clients stay informed, proactive, and responsive to the ever-evolving media landscape.

TruePoint Communications is committed to a diverse and inclusive workplace. Additionally, we provide equal employment opportunities to all and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

All offers of employment are conditioned upon the candidate's legal authorization to work in the United States. Candidates will be subject to a background screening as part of the application process.