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Sr Associate, B2C Web Strategy

2 months ago

Boston, Massachusetts, United States TIAA Full time

Part of the Enterprise Marketing team, the web strategist will be responsible for developing and executing strategic digital marketing programs in support of business and user needs. It's part campaign strategist part product manager. S/he is a modern marketer, data-led and able to leverage a myriad of tech and tools to continually improve the site experience. S/he will deliver improvements to contribute to the build of a best-in-class web experience to transform this consumer property into a strategic asset for engagement with clients and prospects.

Key Responsibilities and Duties

  • Be the central point of contact, overseeing planning, design, and development of a variety of website campaigns and experiences
  • Develop web engagement channel strategies for customers and prospects
  • Conduct website audits and generate user experience, content strategy, and user interface improvements and recommendations.
  • Create content outlines and communicate content strategies to assist in the content creation process.
  • Work with our designers and developers to manage the implementation and/or help manage the external agencies that are responsible for implementing the strategies we have recommended
  • Ensure all partners are updated on the progress and delivery and of digital campaigns
  • Identifies any issues and resolves them in a timely manner
  • Be the go-to SME for web for team members across departments
  • Demonstrates the ability to coordinate with partners at a variety of levels and across functions to support the development and delivery of experiences that promote user education and engagement

Educational Requirements

  • University (Degree) Preferred

Work Experience

  • 2+ Years Required; 3+ Years Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work

Career Level

6IC

Required:

  • 3+ years of web management experience and/or related role

Preferred:

  • University Degree
  • 5+ years of web management experience or similar role
  • 5+ years of experience collaborating with a multi-disciplinary team and building strong relationships with stakeholders, team members and clients
  • Excellent communication skills and ability to converse fluently with both technical and non-technical teams
  • Experience analyzing, interpreting and acting on customer data and insights
  • Strong knowledge of usability and customer experience principles and techniques for mobile and web information architecture and design
  • Proven ability to execute in scaled agile
  • Motivated self-starter who can work independently
  • Financial services industry/ asset management experience strongly preferred
  • Ability to adapt and thrive in a fast-paced, changing environment

Related Skills

Agile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test & Learn Mentality

Anticipated Posting End Date:

Base Pay Range: $65,700/yr. - $104,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).


Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary ) .

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here ) .

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone:

Email:

Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here ) .

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here ) .

For Applicants of Nuveen residing in Europe and APAC, please click here ) .

For Applicants of Greenwood residing in Brazil (English), click here ) .

For Applicants of Greenwood residing in Brazil (Portuguese), click here ) .

For Applicants of Westchester residing in Brazil (English), click here ) .

For Applicants of Westchester residing in Brazil (Portuguese), click here ) .

TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.

Privacy Notices

  • For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here ) .
  • For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here ) .
  • For Applicants of Nuveen residing in Europe and APAC, please click here ) .
  • For Applicants of Greenwood residing in Brazil (English), click here ) .
  • For Applicants of Greenwood residing in Brazil (Portuguese), click here ) .
  • For Applicants of Westchester residing in Brazil (English), click here ) .
  • For Applicants of Westchester residing in Brazil (Portuguese), click here ) .

Nondiscrimination & Equal Opportunity Employment

TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.

EEO is the Law )

Pay Transparency

Philadelphia Ban the Box )


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