Deputy Commissioner of External Affairs

The Metro Atlantic Athletic Conference (MAAC) is seeking a dynamic and experienced professional to serve as the Deputy Commissioner for External Affairs. The Deputy Commissioner of External Affairs is responsible for overseeing all external operations of the Conference, including initiatives set forth in the strategic plan to elevate the conference's profile through enhanced branding and exposure. The Deputy Commissioner for External Affairs will lead efforts in marketing, branding, broadcasting, revenue generation, corporate partnerships, and licensing. Key responsibilities include: Strategic Planning & Execution: Collaborate with the Commissioner and Conference leadership to align external affairs initiatives with the MAAC's strategic plan. Develop and implement strategic initiatives to enhance the Conference's branding and exposure. Expand relationships with multimedia entities to yield greater exposure for all MAAC sports, with an emphasis on men's and women's basketball. Create and implement a comprehensive NIL strategy for the Conference. Manage and direct the Conference's Name, Image, and Likeness (NIL) initiatives. Assist member institutions with creating a best-in-class fan and student experience at MAAC events. Plan and execute annual professional development events and workshops for Conference administrators to enhance their skills and knowledge in the external affairs area. Marketing & Branding: Serve as the primary liaison to the Conference's Technology & Digital Marketing Committee, marketing administrators and video production contacts. Oversee the creation and execution of comprehensive marketing and branding strategies. Develop and manage promotional campaigns to increase the visibility and appeal of the Conference and its member institutions. Oversee all aspects of marketing, branding and game presentation for Conference championships. Ensure consistent and effective branding across all conference marketing, communications and events. Oversee the Conference's branding guide. Broadcasting & Media Relations: Oversee all aspects of the Conference's broadcasting agreements and productions. Serve as the primary liaison to the Conference's media rights partners, including ESPN. Oversee the production and distribution of Conference broadcasts, ensuring high-quality content and compliance with contractual obligations. Oversee the Conference's video streaming website through SIDEARM Sports. Promote the success stories of MAAC student-athletes through proactive storytelling in local, regional and national media. Oversee media relations efforts to maximize positive coverage and exposure for the conference and its member institutions. Revenue Generation: Identify and cultivate revenue-generating opportunities, including corporate sponsorships, partnerships, and licensing agreements. Serve as the primary liaison to Van Wagner, overseeing corporate partnership management and ensuring fulfillment of all partnership agreements. Oversee the conference's merchandising and licensing programs. Leadership & Management: Lead and mentor a team of marketing and communications professionals. Foster a collaborative, creative and innovative work environment, promoting professional development and growth within the team. Plan and coordinate meetings with the Technology and Digital Marketing Committee, marketing administrators, and video production contacts. Provide regular updates, reports and analytics to the Commissioner and the Technology & Digital Marketing Committee on external affairs activities and progress. Assist with Conference and NCAA championship administration. Perform other duties, including Commissioner delegated projects and championship support, as assigned. Reporting Structure: Reports directly to the Commissioner. Supervises the Associate Commissioner for External Affairs, the Director of Marketing & Communications and the Director of Content. Benefits: Comprehensive no cost medical insurance for employee. Comprehensive no cost dental and vision insurance for employee. 403(b) retirement plan with an 8% contribution from the Conference. Accrual of 20 days annual vacation time, in addition to five wellness days each year. 22 paid holidays in the academic year. Half-day Fridays in the summer from Memorial Day to Labor Day. Monthly cell phone reimbursement. Working Conditions: This position is based at the Conference Office. This position requires the ability to travel and work non-traditional hours, weekends, nights and holidays. Application Process: A letter of application, resume and a list of at least three professional references should be sent via email to Since there are multiple jobs open at the Conference office, please list the job title and candidates' name in the subject line of the email. The MAAC is an Equal Opportunity Employer and conducts background checks on all final candidates. This job description outlines the essential duties and responsibilities of the Assistant Commissioner of Business & Administration and is not intended to be an exhaustive list. The Conference Office reserves the right to amend and change responsibilities to meet organizational needs. Required Knowledge, Skills, Abilities/Competencies:

• Extremely organized, self-starter, intrinsically motivated.
• Strong interpersonal, organizational, and leadership skills.
• Strong ability to communicate effectively through both oral and written channels.
• Ability to work collaboratively with Conference staff, administrators, coaches, student-athletes, and external partners.
• Strong problem-solving abilities.
• Ability to exercise sound judgement to handle sensitive and confidential information with discretion.
• Ability to manage multiple tasks and projects with meticulous attention to detail and strict adherence to deadlines.
• Ability to lead and facilitate group meetings.
• Proven track record of developing and executing successful marketing and branding strategies.
• Experience managing corporate partnerships and generating revenue through sponsorships and licensing.
• Ability to build and maintain strong relationships with media partners, corporate sponsors, and other stakeholders.

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