Social Marketing
2 months ago
Ralph Lauren Corporation (
NYSE:
RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality.
For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Assistant, Content Strategy will be responsible for assisting in the management of content strategies across Polo. The Assistant will be responsible for defining and creating the necessary tools to aggregate the content plans and calendar. They should have a curious intellect, strong attention to detail and be passionate about the Ralph Lauren brand. This person will have a strong understanding of content trends, platforms and audience segments.
Essential Duties & Responsibilities
- Assist in the development of content marketing strategies targeted at driving audience acquisition and engagement, and building brand awareness.
- Assist in delivering innovative, brand elevating content to support key strategic initiatives across owned, earned, paid, and shared channels.
- Assist in defining the content types to support seasonal, product storytelling and marketing campaigns needed to create original content that supports RL's financial, brand and marketing objectives
- Assist in content flighting and management across platforms, preparing posts for publishing.
- Collaborate with partners on the global & regional execution of merchandising, branding and marketing initiatives across all web stores, delivering innovative, marketing-leading and customer friendly experiences such as AR or digital third-party technology partnerships.
- Monitor and report out on content performance, learnings and trends across channels to relevant stakeholders.
- Stay up-to-date on the latest trends in content, social platform developments and digital marketing
- Strong organizational and time management skills.
- Strong attention to detail and the ability to build productive relationships with key partners.
- Digital curiosity and passion to learn new, rapidly evolving platforms.
- Comfortability interpreting data and translating into learnings.
- Ability, willingness and passion for serving as our customers' advocate.
- Demonstrate critical thinking skills.
- Team-player; ability to work with all business divisions in a proactive manner while driving results.
- Adapts easily to changing situations and demonstrates flexibility in juggling priorities. #LI-CE1
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