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Strategist

3 months ago

New York, New York, United States GumGum Full time

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don't need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset MatrixTM, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit


The Strategist is responsible for partnering with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle to close opportunities. This entails working cross-functionally across GumGum's Growth Team to prepare recommendations that address the client's needs and objectives and position GumGum to partner effectively with the client on each potential campaign.

Success in this position requires the ability to understand client needs, craft solutions that match needs to GumGum's offerings, project manage, storytell, and prioritize competing response demands. This role will operate in a fast-paced environment with tight deadlines.

Measures of success for this role include RFP Win Rate, Closed Deal Value (i.e., value of won RFPs), Average Deal Size, and quality of partnership (to Sales).

Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

#li-hybrid

What You'll Achieve

  • Deal Response Leadership
    • Lead the creation of responses for all Deal Response stage opportunities.
    • Drive cross-functional alignment on proposals, including preparation, facilitation, and follow-up on solution discussions.
    • Prepare timely and high-quality response deliverables.
    • Contribute to client follow-up efforts, such as insights for check-in emails or participation in response feedback calls.
  • Response Deliverable Creation (Deliverable Quality)
    • Prepare concise response deliverables that clearly communicate client needs and proposed solutions, differentiating GumGum to media buyers.
    • Reflect GumGum's value proposition and offerings in all deliverables.
    • Collaborate with internal teams to propose feasible and superior solutions.
    • Utilize team resources efficiently in response creation.
    • Apply a data-driven approach to storytelling, leveraging tools like Looker, Quantcast, and Comscore.
  • Client Strategy Team Effectiveness
    • Contribute to resources enhancing response creation efficiency.
    • Independently prioritize workload, seeking manager assistance when needed.
    • Work on quarterly strategic initiatives to improve Client Strategy team effectiveness.
    • Participate in the Buddy System to promote team-building and growth.

Skills You'll Bring

  • Bachelor's degree in business or related field
  • 2-4 years of experience in media buying, sales, customer success, business development, or marketing in high-growth tech companies or agencies
  • Experience in developing proposals and pitches
  • Exceptional written and verbal communication skills
  • Attention to detail
  • Project management and prioritization skills
  • Storytelling with qualitative and quantitative data
  • Proficient with research and reporting tools like Comscore, Quantcast, and Looker
  • Solid understanding of online advertising and media agency decision-making
  • Proficient in PowerPoint and Google Slides
  • Strategic planner with a drive to win business
  • Effective project manager and storyteller
  • Self-starter with ownership mentality and cross-functional collaboration skills

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from ($69,000 - $84,000) annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at


Awards

  • Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
  • 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
  • Ad Exchanger Programmatic Power Player 2022 and 2021
  • CTO Hero Award of OTT.X 2023
  • Digiday Media Awards Europe finalist 2022 and 2021
  • Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
  • Gold Award at the IAB Mixx Awards in Belgium in the "Best Use of Advertising Technology" category
  • The Drum Award Digital Advertising: Game-changing Technology for Domino's case study

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at

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