Current jobs related to Insights Lead - New York, New York - TikTok

  • Global Insights Lead

    4 weeks ago

    New York, New York, United States TikTok Full time

    Job Title: Global Insights LeadTikTok is a leading destination for short-form mobile video, and we're looking for a Global Insights Lead to help us understand our users and non-users. As a key member of our Marketing Strategy, Insights, and Analytics team, you'll be responsible for developing a comprehensive consumer insights roadmap that drives strategic...

  • Strategic Market Insights Lead

    2 weeks ago

    New York, New York, United States PayPal Full time

    Job Title: Strategic Market Insights LeadWe are seeking a highly skilled and experienced Strategic Market Insights Lead to join our Markets, Policy and Innovation Insights team at PayPal. As a key member of our team, you will play a critical role in helping our senior leadership make informed decisions that drive the company's future.Job Summary:The...

  • Digital and Technology Insights Lead

    2 days ago

    New York, New York, United States Software Guidance and Assistance, Inc. Full time

    Software Guidance and Assistance, Inc. is seeking a Digital and Technology Insights Lead for a full-time assignment with one of our premier insurance clients. The successful candidate will work 3 days a week in one of our office locations in NYC, Bethlehem, PA, Holmdel, NJ, or Stamford, CT.The Digital and Technology Insights Lead will be responsible for...

  • Digital and Technology Insights Lead

    2 days ago

    New York, New York, United States Software Guidance and Assistance, Inc. Full time

    Software Guidance and Assistance, Inc. is seeking a Digital and Technology Insights Lead to drive timely transparency and data-driven decision making within the Digital and Technology organization.This role focuses on identifying key data and metrics, developing the visualization of metrics and dashboards, and providing ongoing support of reporting and...

  • Audience Insights and Analytics Lead

    2 months ago

    New York, New York, United States Hyve Group Full time

    About Hyve GroupAt Hyve Group plc, we are firm believers in the power of collaboration. We connect diverse industry communities through impactful events, innovative online networking platforms, and highly productive meeting initiatives.With years of experience, we are positioned at the forefront of various sectors, dedicated to leveraging our influence to...

  • Digital and Technology Insights Lead

    2 days ago

    New York, New York, United States Software Guidance and Assistance, Inc. Full time

    Job DescriptionSoftware Guidance and Assistance, Inc. is seeking a highly skilled Digital and Technology Insights Lead to join our team. As a key member of our organization, you will be responsible for driving timely transparency and data-driven decision making within the Digital and Technology organization.Key Responsibilities:Collaborate with Digital &...

  • Senior Business Analyst

    7 days ago

    New York, New York, United States Scripta Insights Full time

    Job Title: Principal Business AnalystScripta Insights is a high-growth, venture-backed healthcare IT company focused on lowering pharmacy benefit costs for self-insured employers and their employees.We use sophisticated data analytics to identify savings opportunities, making prescription drugs more affordable and improving quality of life and outcomes.Our...

  • Senior Business Analyst

    1 month ago

    New York, New York, United States Scripta Insights Full time

    Job Title: Principal Business AnalystScripta Insights is a high-growth, venture-backed healthcare IT company focused on lowering pharmacy benefit costs for self-insured employers and their employees.We utilize sophisticated data analytics to identify savings opportunities, making prescription drugs more affordable and improving quality of life and...

  • Director of Insights

    4 weeks ago

    New York, New York, United States Pernod Ricard USA Full time

    Job Title: Director of InsightsWe are seeking a highly skilled and experienced Director of Insights to lead our Insights team at Pernod Ricard USA. As a key member of our organization, you will be responsible for developing and implementing a comprehensive insights strategy that drives business growth and informs our marketing efforts.Key...

  • Strategic Market Insights Lead

    3 days ago

    New York, New York, United States PayPal Full time

    Job DescriptionWe are seeking a highly skilled Strategic Market Insights Lead to join our team at PayPal. As a key member of our Markets, Policy and Innovation Insights team, you will play a critical role in helping our leadership make informed decisions that drive the company's future.Your primary responsibility will be to conduct and/or lead key...

  • Audience Insights and Analytics Lead

    2 months ago

    New York, New York, United States Hyve Group Full time

    About Hyve GroupAt Hyve Group plc, we understand the power of connection. Our mission is to unite global industry communities through impactful events, innovative online networking platforms, and highly productive meeting programs.With years of expertise, we are positioned at the forefront of various industries, dedicated to leveraging our influence to...

  • Audience Insights and Analytics Lead

    2 months ago

    New York, New York, United States Hyve Group Full time

    About Hyve GroupAt Hyve Group plc, we believe in the power of community. Our mission is to connect diverse industry sectors through impactful events, innovative online networking platforms, and highly productive meeting programs.With years of experience, we are positioned at the forefront of various industries, dedicated to leveraging our influence to foster...

  • Brand Insights Manager

    1 month ago

    New York, New York, United States Pernod Ricard USA Full time

    About the RoleWe are seeking a highly skilled Brand Insights Manager to join our team at Pernod Ricard USA. As a key member of our marketing team, you will be responsible for leading insights strategy and activation for our priority brands, delivering actionable insights to drive brand and communication strategy.Key ResponsibilitiesLead insights strategy and...

  • Data Insights Manager

    1 month ago

    New York, New York, United States 1000heads Full time

    Job Title: Insights ManagerWe are seeking a highly skilled Insights Manager to join our team at 1000heads, a global agency that combines expertise in data & analytics, strategy, technology, and creativity to help businesses build Social Age brands.The successful candidate will be responsible for leading the Insight Team in providing data-driven insights and...

  • Brand Insights Manager

    1 month ago

    New York, New York, United States Pernod Ricard USA Full time

    About the RoleWe are seeking a highly skilled Brand Insights Manager to join our team at Pernod Ricard USA. As a key member of our marketing team, you will be responsible for leading insights strategy and activation for our priority brands, delivering actionable insights to drive brand and communication strategy.Key ResponsibilitiesLead insights strategy and...

  • Brand Insights Manager

    6 days ago

    New York, New York, United States Pernod Ricard USA Full time

    About the RoleWe are seeking a highly skilled Brand Insights Manager to join our team at Pernod Ricard USA. As a key member of our brand strategy team, you will be responsible for leading insights strategy and activation for priority brands, delivering actionable insights to drive brand and communication strategy.You will partner with communications and...

  • Data Insights Manager

    2 weeks ago

    New York, New York, United States IPG Health Full time

    Job Opportunities **Job Title:** Dir, Analytics/Insights **Job Description:** We are seeking a highly skilled and experienced professional to join our team as a Dir, Analytics/Insights. **Responsibilities:** * Develop and implement advanced analytics and data insights strategies to drive business growth and improvement * Lead a team of analysts and data...

  • Brand Insights Manager

    4 weeks ago

    New York, New York, United States Pernod Ricard USA Full time

    About Pernod Ricard USAPernod Ricard USA is a leading global premium spirits and wine company, home to iconic brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, among others.Job SummaryWe are seeking a highly skilled Manager of Brand Insights & Strategy to join our team. As a key member of our...

  • Brand Insights Manager

    4 weeks ago

    New York, New York, United States Pernod Ricard USA Full time

    About Pernod Ricard USAPernod Ricard USA is a leading global premium spirits and wine company, home to iconic brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, among others.Job SummaryWe are seeking a highly skilled Brand Insights Manager to join our team. As a key member of our brand strategy...

  • Data Insights Director

    2 days ago

    New York, New York, United States IPG Health Full time

    Job Title: Data Insights DirectorJob Summary: We are seeking a highly skilled Data Insights Director to lead our analytics and insights team at IPG Health. The successful candidate will have a strong background in data analysis and interpretation, with the ability to communicate complex insights to both technical and non-technical stakeholders.Key...

Insights Lead

3 months ago

New York, New York, United States TikTok Full time
TikTok is the leading destination for short-form mobile video.
At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join UsCreation is the core of TikTok's purpose.
Our platform is built to help imaginations thrive.
This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never.
Courage? Always.
At TikTok, we create together and grow together.
That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Marketing Strategy, Insights, and Analytics team plays a vital role in empowering the Marketing organization to make data-driven decisions.

By building strategy grounded in actionable insights and analysis, this team helps marketers and cross-functional partners understand their target audiences, evaluate creative, campaign and media strategies and measure their impact.

We also build new data and insight capabilities to understand consumer perception and behaviors.

We are looking for a Global Lead of Insights within the Marketing function to shape the understanding of consumer behavior and preferences.

The role leads efforts to discover actionable insights that drive strategic decision-making across the Marketing function and power brand perceptions among TikTok users and non-users.


The core responsibilities of the role are:

  • Develop a comprehensive consumer insights roadmap.
Ensure the roadmap addresses key questions that drive improvement in marketing outcomes.

  • Execute research at a global, regional and market level building on learnings from past projects but also coordinating initiatives with other Insights functions across TikTok to avoid duplication of work.
  • Leverage qualitative and quantitative research paired with advanced statistical methods to derive key learnings.
  • Develop and vet rigorous sampling plans, design surveys to optimize response and completion rates, build weighting methodologies to ensure results are representative of the target populations.
  • Synthesize and write learnings with the right level of detail for sharing at different levels within the organization.
Drive action from learnings with stakeholders and teams with ownership of the shift in outcomes.
Own research from concept to application.

  • Consolidate learnings from other research teams around the organization such as Product, Content, Ops, Trust and Safety, Government Relations to understand and present the bigger picture.

Also, synthesize learnings using behavioral, social data as well as campaign measurement to inform insights about users, non-users, key opinion leaders, creators etc.


  • Make recommendations on campaign, regional and global marketing strategy based on insights and research.
Present learnings to senior leadership at the company and get their buy-in.

  • Develop relationships with bestinclass research companies and map right capabilities and partners to insights needs.
Be able to leverage DIY tools to conduct and analyze data for quick turn projects.

  • Innovate using the latest data collection and analytical methods to help TikTok gain a competitive edge in the marketplace.
  • Manage a global team of researchers.
Coach, develop and nurture talent.
Attract world class talent to the team when hiring opportunities arise.
QualificationsMinimum Qualifications- Bachelors degree in relevant field (e.
g.
, Market Research, Psychology, Sociology) or equivalent workplace experience.

  • A track record of 10
years implementing and managing insights programs for complex organizations and managing teams.

  • Experience managing and developing research suppliers around the world and conducting research at a global scale.
  • Proficiency in quantitative methods that include statistical concepts and survey design is a must, as well as with individual and group based qualitative methods
  • Exceptional writing and oral communication skills to influence stakeholders and leaders across the organization.

Ability to process large amounts of data and present it in a simple and easy to understand format that is actionable.


  • Experience managing global teams spread out across locations and regions.
Ability to work across time zones, cultures and styles.
Preferred Qualifications- Graduate degree in Marketing Research, Behavioral Psychology, Social Sciences or related fields.

  • Expertise in multivariate and machine learning methods such as kmeans, factor and PCA analysis, logistic regression, Shapley values etc to analyze data.
  • Ability to develop weighting schemas and apply them hands on or vet 3rd party work for accurate representation of measured populations.
  • Interest in working in a fast paced environment with global talent.
Ability to travel to offices around the world for meetings and research initiatives.

  • Intellectual curiosity with the latest research and operational methods needed for this role
  • Exceptional budget requisition and management, in addition to experience in reviewing research contracts
  • Experience with SQL, R, Python and other software systems.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at https:
//shorturl.
at/cdpT2RegularExperienced.

Estimated Salary:
$20 to $28 per hour based on qualifications.