Director of Fan Engagement

1 month ago

Pembroke Pines, Florida, United States University of North Carolina at Pembroke Full time

Marketing and fan engagement will play an active role in developing and implementing marketing, sales and fan engagement strategies for the UNCP Athletics Department. Under the direction of the Directors, Marketing & Fan Engagement, this position will:

1. Assist with promotional, social media, ticket sales and marketing efforts for our Athletic teams 2. Serve as floor producer for home games 3. Oversee the development and implementation of marketing/attendance initiatives to maximize attendance for assigned Olympic sports including comprehensive social media plans 4. Assist with social media content planning and implementation for 5. Coordinate and plan athletics involvement in key campus and athletics events along with the UNCP External Operations Team

DUTIES AND RESPONSIBILITIES: -Assist in the implementation of a year-round social media engagement plan to increase exposure and fan engagement -Coordinate and implement in-season marketing plan to drive attendance -Serve as the floor producer for home games (e.g. ensure promotions are executed) -Assist with the management of in-game logistics (scripts, production sheets, video board activation, game atmosphere, music, etc.) -Drive campus engagement by collaborating with campus groups -Develop, direct, coordinate and execute marketing/attendance plans with clearly defined goals and objectives -Prepare and coordinate game-day promotional activities -Manage social media channels with timely and engaging content -Identify and implement grassroots marketing activities -Write and develop content for use in email marketing, print, digital, and social media platforms -Contributes to atmosphere plan to drive engagement and home-court advantage including video board content planning, music, and student activation -Ensures the in-game activation of all corporate elements -Assist with the coordination of game day logistics including scheduling of national anthem performers, color guard, halftime entertainment, public address announcers, and student workers -Assist with athletics-related events to increase brand recognition and engagement across campus -Other duties as assigned by the Directors of Marketing and Fan Engagement

CONDITIONS OF EMPLOYMENT: -Complete 25 hours of office work per week -A commitment of two years and must be available during breaks (10-month appointments each year from August 1 - May 30 with the opportunity for summer work hours) -Outside employment is acceptable but cannot interfere with responsibilities. It is recommended to discuss any external employment with a manager before committing to the role. APPLICATION INSTRUCTIONS:

Please provide a cover letter, resume, and three references. Applications missing any of the required components will not be considered. Send the above as a PDF attachment to

MINIMUM QUALIFICATIONS:

-Bachelor's degree in a related field (marketing, communications, sports marketing)

-At least one example of applicable marketing experience at the undergraduate or graduate level

-Strong interpersonal, creative, and communication skills are essential, including the ability to communicate in writing

-Ability to communicate and adhere to University, Conference Carolinas, MEC, and NCAA policies, procedures, rules, and regulations

-Demonstrates a strong understanding of marketing plans and strategy bringing plans from creation to implementation

-Innovative, creative, and energetic personality that will recommend and implement new ideas

-Strong focus on social media engagement as well as attendance-building efforts

-Ability to problem solve, manage multiple tasks, adhere to deadlines, and prioritize work

-Ability to work both collaboratively and independently

-Strong desire to learn new skills and take on new responsibilities

-Ability to receive feedback from colleagues to ensure well-thought and executed plans

-Willingness to work extended hours beyond the typical business day, nights, and weekends throughout the academic year