Content Marketing Specialist

1 month ago

Kirkland, Washington, United States The Cigna Group Full time
The job profile for this position is Segment Marketing Lead Analyst, which is a Band 3 Senior Contributor Career Track Role.

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Our people make all the difference in our success.

BUSINESS SUMMARY:

Verity Solutions is an innovative leader in pharmacy services, providing comprehensive solutions for federal 340B drug pricing program management and more. Our customers include large health system pharmacies, community health center pharmacies, and retail and specialty pharmacies. They turn to Verity to simplify 340B program administration, optimize prescription drug pricing, and leverage the knowledge and expertise of our team. We are passionately committed to customer satisfaction so that our customers can dedicate fewer resources to program administration and more resources to community wellness. Verity is a Cigna Group company within the Evernorth Health Services division and is headquartered in Kirkland, WA.

Content Marketing Specialist & Campaign Manager (Lead Analyst)

JOB SUMMARY:

We are seeking a skilled and well-rounded marketer to support delivery of key initiatives that drive strategic priorities for Verity. Candidate will assist in developing marketing content and assets and will participate in the launch and management of end-to-end campaigns and initiatives. Expectation: You know what it takes to develop and execute marketing projects on time, on budget, and with superior quality. Candidate enjoys wearing a variety of marketing hats, will have strong communication skills, a can-do, problem-solving attitude, and will be able to add creative and executional value to become an indispensable partner to the team. This role requires hands-on experience creating content as well as managing more complex work through an agency.

JOB DUTIES & RESPONSIBILITIES:

  • Contribute to marketing team in delivering effective campaigns and initiatives that achieve company and team objectives.
  • Participate in the development and ideation of strategies to maximize product and brand appeal to target customers.
  • Develop effective marketing/creative briefs, ensuring plans are tied to business objectives and leverage the brand promise.
  • Create, develop and maintain sales and marketing content in various media forms, either directly or through an agency, aiming for consistent voice across all assets.
  • Create and maintain use of a designated single source content management and control system.
  • Work cross functionally and at multiple levels both internally and externally with key stakeholders, partnering across teams and subject matter experts as needed to complete assignments.
  • Identify effectiveness and impact of marketing initiatives with tracking and analysis (KPI development and tracking) and optimize accordingly.
  • Help gather and analyze data to reach insights about competitors and trends.
  • Contribute to lead-generation activities such as trade shows and events.
  • Build skill set and engage in ongoing education for the company.
  • Communicate the value of Verity brand and solutions succinctly and effectively to target audiences.
  • Support and promote the company values through positive interactions with both internal and external stakeholders on a regular basis.
  • Other business initiatives or special project involvement as required.

JOB EXPERIENCE, SKILLS and QUALIFICATIONS:

  • Bachelor's degree in related field or equivalent experience.
  • 4+ years of relevant professional marketing experience in a SaaS environment.
  • Healthcare industry/pharmacy or 340B experience a plus but not required.
  • Metrics-driven marketing mind with eye for creativity.
  • Excellent writing and editing skills required.
  • An impeccable visual aesthetic paired with a firm understanding of the fundamentals of design (layout, hierarchy, typography, color, and image selection).
  • An enviable (almost to the point of being annoying) level of attention to detail when creating or reviewing assets and content.
  • Proficiency in Adobe Creative Suite (including InDesign and Photoshop).
  • Experience with Google Ads/SEO.
  • Experience with Asana or other work management platform.
  • Experience with various social media platforms.
  • Ability to adhere to and evangelize brand guidelines.
  • 340B program or healthcare background a plus but not required.
  • Strong problem-solving and business analysis skills.
  • Naturally inquisitive with a desire to solve problems and dig into detailed analysis.
  • An excellent communicator with a positive attitude and stellar listening skills.
  • Self-starter with a positive attitude with a "get-stuff-done" mindset.
  • Negotiation experience a plus.
  • Experience working cross-functionally and promoting collaborative partnerships to drive results.
  • Proven ability to communicate effectively to various audiences/levels including leadership through various mediums.
  • Ability to take a complex concept or product overview and deconstruct it into a concise, impactful message(s).
  • Ability to present and convey material both formally and informally to all levels of the organization.
  • Thorough understanding (or willingness to learn expeditiously) of business operations and processes.
  • High-level of confidence, integrity, enthusiasm and executive presence.
  • Demonstrated ability to prioritize and manage workload and meet project deadlines.
  • Strong MS Office, web conferencing and internal communication software experience.
  • Ability to work onsite from the Kirkland, WA office 50% of the time, as requested by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.For this position, we anticipate offering an annual salary of 76, ,100 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

We want you to be healthy, balanced, and feel secure. That's why you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

Please note that you must meet our posting guidelines to be eligible for consideration. Policy can be reviewed at this link.

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