Sr Manager, Influencer Marketing

1 week ago


Kirkland, Washington, United States Nintendo Full time
Nintendo of America Inc. is a leading company in the interactive entertainment industry. Nintendo Co., Ltd., based in Kyoto, Japan, is known for developing hardware and software for popular gaming systems like the Nintendo Switch and the Nintendo 3DS. Since its establishment in 1983, Nintendo has sold countless video games and hardware units worldwide, including consoles like Game Boy, Nintendo 64, and Wii. The company has also created iconic characters such as Mario, Donkey Kong, and Zelda, that are recognized globally. Nintendo of America Inc., located in Redmond, Washington, is the headquarters for Nintendo operations in the Americas, providing a welcoming and inclusive environment for its employees and customers. The company values kindness, empathy, and respect in all its endeavors.

SUMMARY:
Oversees influencer marketing operations to drive planned and ad-hoc marketing activations. Responsible for developing and implementing the Influencer Marketing strategy for Nintendo of America (NOA) to enhance awareness and interest in Nintendo products and services.

DESCRIPTION OF DUTIES:
Responsible for the day-to-day management of NOA's Influencer Marketing program. Plans and executes strategic approaches to engage with content creators and promote Nintendo products and initiatives. Manages activities related to product launches and influencer marketing campaigns, ensuring alignment with Nintendo's strategic objectives. Collaborates with external partners and agencies for campaign execution. Sets short and long-term goals for all Influencer Marketing programs. Handles content, optimization, reporting, relationships, and updates for Influencer Marketing initiatives. Delivers reports and presentations on influencer marketing activities and trends to senior leaders and stakeholders. Communicates regularly with global headquarters and subsidiaries for program implementation and knowledge sharing. Mentors and guides team members in the Influencer Marketing team. Represents Nintendo as a corporate spokesperson when required, following necessary training. Nintendo is an equal opportunity employer, promoting diversity and inclusion in the workplace.

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